Small Business Marketing
BOLT INSURANCE AGENCY www.BoltInsurance.com SMALL BUSINESS, BIG IMPACT SMALL BUSINESSES ARE INCREASINGLY TURNING TO SOCIAL MEDIA TO GET THEIR MESSAGES OUT, Cafe AND WHILE IT'S NOT A MAGIC BULLET, IT DOES ENABLE NEARLY INSTANT CONNECTIONS WITH CLIENTS, CUSTOMERS AND POTENTIAL EMPLOYEES. WHAT METHODS THEY USE SOLD 81% SOCIAL MEDIA 95% MKT EMAIL MARKETING 98% WEBSITE MARKETING 77% PRINT ADVERTISING 66% ONLINE ADVERTISING Shoes 55% EVENT MARKETING 62% $81% Businesses not using social media that intend to in the coming year Businesses that use social media marketing and plan to increase their efforts HOW THEY CONNECT 83% 72% Use email as their first tool when going online for their business each day Check email six or more times a day TOP CHALLENGES FOR SMALL BUSINESSES %24 80% 52% 41% Attracting new customers Getting current customers to refer new business Making marketing dollars go further EMAIL IS KEY .. 93% 81% 58% Daily email users who subscribe to marketing Subscribers who have been motivated to Internet users worldwide who said provide a company with their email address due to some they are more apt to buy a product in a store after getting a marketing email messages form of promotion. BUT PRINT'S NOT DEAD YET ... 65% 36% Consumers who value the mail they receive in their mailbox Businesses who think consumers still value their mail 51% 72% 15- to 17-year-olds who say they've made a purchase based on something they got in the mail Young homemakers influenced to purchase through direct mail SOCIAL MEDIA REVOLUTION - WHAT METHODS THEY FIND EFFECTIVE 82% 73% 47% 47% You Tube vimeo Linked in. Active users, 901 million Active users, YouTube, 800 million unique visitors Active users, 100 million 161 million SOURCES Constant Contact · Facebook - Twitter - LinkedIn - YouTube e-Dialog - ExactTarget U.S. Postal Service http://resources.exacttarget.com/rs/exacttarget/images/SFF14_The2012ChannelPreferenceSurvey_WEB.pdf http://email.exacttarget.com/uploadedFiles/Resources/Whitepapers/ExactTarget_Personas_Whitepaper.pdf BOLT INSURANCE AGENCY www.BoltInsurance.com
Small Business Marketing
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