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Small Business Intelligence

SMALL BUSINESS INTELIGENCE "The amount of digital data being produced today is growing exponentially. Those who become proficient in collecting, managing and analyzing this information will gain competitive advantage." INTUIT 2020 WHERE WE ARE NOW NUMBER #1 ISSUE 88% EXCEL STILL THE MOST POPULAR ANALYTICS PROGRAM FOR BUSINESS ANALYTICS SPREADSHEETS CONTAIN ERRORS DATA ACCURACY "Businesses that rely on spreadsheets for key analysis tend to perform poorly across the broad range of financial and operational metrics, as compared to top performers who have left Spreadsheets behind in favor of analytic applications." 1/4 16% 33% BUSINESS INTELLIGENCE BUSINESS OF ALL SMB'S INDICATED THAT INTELLIGENCE "GETTING BETTER INSIGHTS FROM AMONG SMALL AMONG MIDSIZE THE DATA WE ALREADY HAVE" COMPANIES COMPANIES AS A TOP TECHNOLOGY CHALLENGE OPPORTUNITY "Eighty percent of respondents identify big data as the most likely sector to be disrupted by cloud computing." DATA GROWING AT 44% THINK WE'VE PEAKED? 10.5 BILLION 7.6 14.46 19.8 BILLION BILLION BILLION 2005 2010 2015 2020 2012 2013 2014 2015 MORE DATA MEANS MORE CLOUD SERVICES MEANS BETTER ACCESS TO INFORMATION MORE DATA IN THE CLOUD AND ACCESSIBLE TO MAKE BETTER DECISIONS TO BUSINESS OWNERS (AND APPLICATIONS) WHAT DATA IS NOW AVAILABLE? EXAMPLE APPLICATION TYPE OF DATA xero FINANCIAL PERFOMANCE & CUSTOMER ANALYTICS Google Analytics MARKETING ANALYTICS Campaign Monitor AUDIENCE ENGAGEMENT & SIZE Google facebook. twitter SOCIAL ENGAGEMENT & REACH 2OHOCRM BUSINESS & CUSTOMER INTELLIGENCE MORE DATA BUT LESS TIME THE MOST IMPORTANT ASSET TO SMALL % OF SMALL BUSINESS OWNERS HOW WHO DON'T HAVE ENOUGH TIME SMALL BUSINESS OWNERS BUSINESS OWNERS FOR ALL OF THEIR TASKS SPEND THEIR TIME Financial Management 14 Marketing WHERE DOES ANALYTICS FIT? TIME 50% Larger businesses are increasing their use of dashboards more so than any other analytics capability. With the growth in data, uptake of cloud applications and increased pressures on time, shouldn't small business be doing the same? DASHBOARDS HELP SAVE DISPLAY DATA SIMPLIFY TIME CONSISTENTLY DATA As small business owners we were sick of logging into Google Analytics MailChimp multiple systems and wading through pages of complex reports to get basic information. PayPal informly - EKLOUT Which is why we built INFORMLY, a free app that talks to your favourite services and pingdom > provides you with one simple report, wherever you are. Visit inform.ly today and sign up for free. Sources Intuit 2020 Report - httplaboutintut.com/futureofsmalbusiness The Current Sate of Business Analytics httpwww.sas.comresources/assetbusanalyticsstudy wp_O8232011.pdf What We Know About Spreadsheet Emors - httpolpankoshidechawail.eduMy20Publications/Whatknow.htm Drivem by Data - htpwww.sas.com/resources/whitepaperiwp_9867paf 2011 Small and Medium business Routes to Market Survey - httpwww.smbg.com/wp-contentluploads/20patuRTM_Web_PR_Sept24_2011.pdr Research data on cloud growth and focus - http:/www.rdnet.com/research data-on-cloud-growth-and-focus-700000048s/ Closing the Business Inteligence Gap for Small Buniness - http:/lauriemccabe.com/2012/01/27closing-the-businessintelligence gap-for-smal-businesses Hosting to Storage: Why the Cloud is a Big Deal for Smal Businesses - htpwww.rackspace.com/bloghosting-to-storage-why-the-cloudis-abig-deal-for-smal-businesses evoice Technology and Your Business Survey - http:/home.evoice.com/stlevoice/25HourDaysurveyResults.par How Small Business Gets Started. and Keeps Running - http:/blog.intuit.comtrends amal-business-gets-started-and keeps-running-infographic/himg-12-01-27_howsmalbusinessoperate

Small Business Intelligence

shared by dannorris on Dec 03
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Growing amounts of data represents a big challenge and an even bigger opportunity for small business. We put this infographic together to demonstrate the task ahead for small business owners.

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Informly

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Business
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