Small Business Guide to Mobile Marketing

SMALL BUSINESS GUIDE TO MOBILE MARKETING 66 2013 will be the year that marketers finally realize the power of real-time marketing in the always-on-right-now world of mobile communications. Their well-planned future marketing campaigns don't cut it in the instant world. 99 David Scott Meerman | Strategist www.webinknow.com f FACEBOOK TABS PHOTOS Time spent on the Facebook mobile app per month (441 minutes) finally surpassed time spent on Facebook's website 21% of mobile users purchased a product after seeing a picture on Pinterest. l VIRGIN 3G 4:00 PM (391 minutes). DEALS TWITTER EXLNCIA BRGR Consumers will spend $5.5 billion by 2016 on daily deals, flash sales, and other online discounts, up 53% from $3.6 billion this year. Twitter's top mobile client is m.twitter.com (Twitter's mobile website) with 14% of total users. MERICAN BISTRO & CHEESE BAR Menu bader Onli Specials O CLICK-TO-CALL CLICK TO EMAIL Tab 5 Email has reared its head Leads generated from click to call campaigns are 12-15 times more likely to and is now a viable, most powerful mobile call to action. convert than leads generated from website forms. DESKTOP & NOTEBOOK PCS VS. SMARTPHONES 600,000 PC 400,000 SP 200,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 66 On Mobile, we're going to 66 66 The number of calls from Text messaging marketing, along with effective us of QR codes as triggers, presents the largest opportunity for any business owner in 2013. 99 make a lot more money than on desktop. mobile will more than double 99 by 2013 to an average of 81 calls per business month. 99 Mark Zuckerburg CEO of Facebook BIA/Kelly Nathan Latka CEO of Heyo heyo SOURCE: heyo.com/som