Small Business and the Holidays: What You Need to Know
Small Businesses and the Holidays. WHAT YOU NEED TO KNOW Small business can use the holiday season to attract new customers and reignite relationships with returning customers A FEW QUICK TIPS: Host a community event such as a wine tasting, raffle, or Santa Claus meeting for children Check out Shopsmall.com for free marketing materials and promotion ideas Keep your store festive with holiday and mus décor CHRISTMAS OPEN PARTY 50% OFF 25 DEC Make sure you are listed in all the online small business Offer promotions and discounts directories Jake advantage of social media Optimize social media channels and have a strong online presence Did You Hrow? 67% consumers have purchased a gift they saw on social media 84% consumers check an online channel first before purchasing holiday gifts 73% of those customers use Google to research gifts from local retailers 64% consumers use Twitter to determine which stores to visit 57% consumers have purchased a product because of something they saw on Twitter Impact uf small business around the holidays "ENU %$4 Customers enjoy face-to-face time with Customers value giving back to the local community business owners A 37% 76% said they want to support local businesses and contribute to their growth are satisfied with the customer service efforts of shoppers want to buy local, "experience-based gifts" such as dining gift cards, massages, and tickets small businesses 60% 22% 23% find unique local products and services that cannot said the prices are more affordable at local businesses be found elsewhere So are you ready for the holidays? You need to be! 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year Consumers spent an estimated $5.5 BILLION at locally-owned stores and restaurants on Small Business Saturday in 2012 8 OUT OF 10 tttttt people plan on doing their holiday shopping at local businesses 65% 75% of consumers plan to complete up to of their in-store holiday shopping at a local small business $616.9 BILLION Retail sales in November and December 2014 could hit $616.9 billion this holiday season; a 4.1% increase over 2013 4.1% RESOURCES www.lucrazon com/infographic-small-businesses-confident-of-strong-holiday-season www.forbes.com/sites/nicoleleinbachreyhle/2014/10/16/smal-business-saturday-becomes-holiday-tradition-in-communities-across-the-country www.blogs.constantcontact.com/fresh-insights/holiday-shopping-stats/ www.businessnewsdaily.com/7381-local-holiday-shopping.html www.kdvr.com/2014/I/05/survey-says-people-plan-to-do-holiday-shopping-at-local-businesses-this-season/ www.businessnewsdaly.com/7381-local-holiday-shopping html www.blogs.constantcontact.com/fresh-insights/holiday-shopping-stats/ www.blogs.constantcontact.com/fresh-insights/holiday-shopping-stats/ www.kdvr.com2014/11/05/survey-says-people-plan-to-do-holiday-shopping-at-local-businesses-this-season/ www.businessnewsdaily.com/7381-local-holiday-shopping html www.forbes.com/sites/nicoleleinbachreyhle/2014/10/16/smal-business-saturday-becomes-holiday-tradition-in-communities-across-the-country BROUGHT TO YOU BY x Dealstruck dealstruck.com | 855-610-5626
Small Business and the Holidays: What You Need to Know
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