Singles' Day Highlights 2015

11.11 Singles' Day HIGHLIGHT 2015 WHAT IS SINGLES' DAY? Singles' Day in China celebrates SINGLE MAN SINGLE WOMAN Started by University Students in 1993 Chinese have always held a deep spiritual belief in the powers of Symbolism They chose the 11th day of the 11th month an obvious candidate for celebrating singles Nevember 11 HOW DO WE CELEBRATE THIS? 2 'Blind Date' parties are also common for those singles wishing to use the holiday as an opportunity to find a partner 1 Young singles organise parties while thousands of businesses host wild events aimed at single men and women SHOP PING DAY BIG SALE 4 The holiday has actually become the largest online shopping day in the world! There are huge promotions by online shopping vendors WHY WAS SINGLES' DAY 2015 SO SPECIAL? The Record Breaking Sales %24157 MILLION in sales in the first 72 SECOND Alibaba.com E-commerce giant, cashed a RECORD high of: $14.4 BILLION SHOPPING EXTRAVAGANZA $5 BILLION Totaling during the first 90 minutes of the sale $14.4 BILLION in just 24 hours Nevember BLACK FRIDAY 11 CYBER MONDAY China Singles' Day has now become larger than both Cyber Monday and Black Friday combined 11 $9.8 Bn Nevember 2014 2015 More sales were made via mobile ($9.8bn) during the day-long festival this year than was spent over the entire Singles' Day last year. XIAOMI the smartphone maker often dubbed "China's Apple", was crowned the big winner of one of the world's biggest shopping days. COUNTRIES MOST LIKELY TO ADOPT SINGLES' DAY CELEBRATIONS The Organization for Economic Cooperation and Development (OECD) collects data on marital status in 34 developed countries Singletons Percentage of population 20 and older that is single and living alone MORE THAN 20% 24.1% 22.8% DENMARK FRANCE LESS THAN 20% FINDLAND 19.6% SWITZERLAND 17.5% BELGIUM 19.5% LATVIA 16.5% 19.3% 16.5% NORWAY AUSTRIA LUXEMBOURG 19.1% GERMANY 16.4% AUSTRALIO 18.5% NETHERLANDS 15.8% ESTONIA 18.2% JAPAN 15.5% NEW ZEALAND 17.6% LESS THAN 15% LESS THAN 10% UNITED KINGDOM 14.9% SLOVENIA 9.6% CZECH REPUBLIC 14.8% SPAIN 8.6% SLOVAKIA 14.6% GREECE 8.0% LITHUANIA 14.2% ROMANIA 7.6% BULGARIA 14.0% MALTA 7.0% UNITED STATES 13.4% PORTUGAL 7.0% HUNGARY 12.0% CYPRUS 6.3% POLAND 11.2% TURKEY 3.9% ITALY 10.8% CANADA 10.7% IRELAND 10.6% SOURCES: http://www.theguardian.com/world/2015/nov/11/chinas-alibba-records-singles-day-sales-of-8bn-in-10-hours http://time.com/4106634/singles-day-china-alibaba-baba/ http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/l1986791/Singles-Day-2015.html http://www.forbes.com/sites/liyanchen/2015/11/10/chinas-sin gles-day-is-already-bigger-than-black-fri- day-now-its-going-global/ http://fivethirtyeight.com/datalab/the-countries-where-peo- ple-are-most-likely-to-celebrate-singles-day-and-make-alibaba-richer/ https://www.getmailbird.com/chinas-singles-day-2015-what-it-is-how-to-celebrate-it/