The Simplified Social Landscape

The SOCIAL LANDSCAPE SIMPLIFIED for CMOS With literally hundreds of social technology vendors to to choose from, making a decision about which types of technologies to use is no small task for CMOS. Being successful in social shouldn't have to be so complicated. In order to make sense of the social vendor landscape, CMOS should take cues from big players like Salesforce.com and Oracle to narrow their social marketing needs down to a few must-have solutions. Here are the three types of social technologies that CMOS should consider for their businesses: Social Media Management vitrue acquired by ORACLE' for $300 Million SYNCAPSE involver acquired by ORACLE' BUDDYEMEDIA shputlet acquired by salesforce for $689 Million WILDFIRE kontest Social Media Management by the Numbers • 85% of marketers run social campaigns to reach customers at multiple touchpoints (Chief Marketer) • 60% of marketers measure their social media achievements in terms of likes and followers (Chief Marketer) in • HP increased number of Facebook fans by 10.3x (Buddy Media) Social Media Monitoring You Tube VISIBLE" collective intellect Gwenty Feeb acquired by CRACLE' for $689 Million radian6 sysomos acquired by marketwire acquired by salesforce for $326 Million SPROUTSOCIAL trackur Social Media Monitoring by the Numbers • 63% of US marketers have seen positive impact in brand awareness from social media monitoring (Forrester) • 91% of Fortune 500 companies have, or plan to have, a solution for social media monitoring. (Booz & Buddy Media) Social Infrastructure gigya b: Mass Relevance DISQUS acquired for $151 Million PowerReviews bazaarvoice Kick Apps Pluck Social Infrastructure by the Numbers • More than 50% of the top 100 U.S. websites have social login enabled (Quantcast) • 49.3% of the top 10,000 websites incorporate Facebook integration (Pingdom) • Socially connected users spend 50% more time on site and view 2x more page (Gigya) gigya The Leader in Social Infrastructure for Business www.gigya.com | 650.353.7230 The SOCIAL LANDSCAPE SIMPLIFIED for CMOS With literally hundreds of social technology vendors to to choose from, making a decision about which types of technologies to use is no small task for CMOS. Being successful in social shouldn't have to be so complicated. In order to make sense of the social vendor landscape, CMOS should take cues from big players like Salesforce.com and Oracle to narrow their social marketing needs down to a few must-have solutions. Here are the three types of social technologies that CMOS should consider for their businesses: Social Media Management vitrue acquired by ORACLE' for $300 Million SYNCAPSE involver acquired by ORACLE' BUDDYEMEDIA shputlet acquired by salesforce for $689 Million WILDFIRE kontest Social Media Management by the Numbers • 85% of marketers run social campaigns to reach customers at multiple touchpoints (Chief Marketer) • 60% of marketers measure their social media achievements in terms of likes and followers (Chief Marketer) in • HP increased number of Facebook fans by 10.3x (Buddy Media) Social Media Monitoring You Tube VISIBLE" collective intellect Gwenty Feeb acquired by CRACLE' for $689 Million radian6 sysomos acquired by marketwire acquired by salesforce for $326 Million SPROUTSOCIAL trackur Social Media Monitoring by the Numbers • 63% of US marketers have seen positive impact in brand awareness from social media monitoring (Forrester) • 91% of Fortune 500 companies have, or plan to have, a solution for social media monitoring. (Booz & Buddy Media) Social Infrastructure gigya b: Mass Relevance DISQUS acquired for $151 Million PowerReviews bazaarvoice Kick Apps Pluck Social Infrastructure by the Numbers • More than 50% of the top 100 U.S. websites have social login enabled (Quantcast) • 49.3% of the top 10,000 websites incorporate Facebook integration (Pingdom) • Socially connected users spend 50% more time on site and view 2x more page (Gigya) gigya The Leader in Social Infrastructure for Business www.gigya.com | 650.353.7230