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Should You Hire or Contract Your Marketing Department?

SHOULD YOU START HOW LARGE IS YOUR BUDGET? HÍRE O CONTRACT YOUR MARKETING DEPARTMENT? In or wildast dreans, we could attord a topol-the-line touster for the office kitchen. We hove Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, skills, and tacit industry knowledge. This is why it is often a difficut decision for marketing execs to find the precise solution for their department. enough to install a lop pool in the oftica bulding. According to a Harvard Business Review aride, 53 percent of surveyed marketing ececs plan to outsource their marketing. But is it the right thing to do for you or your business? To discover whether it's better to hire a fulltime, in-house marketing team or to contract those tasks out to another firm, follow the chart below. DO YOU HAVE A CUSTOMER SERVICE DEPARTMENT DEDICATED SOLELY TO HOW FAST ARE BUILDING RELATIONSHIPS WITH CLIENTS? YOU GROWING? We're boling at a repid Expoision. Slow We wah. Of cou se. but stendy. IS YOUR COMPANY TRANSITIONING TO A NEW INTERNAL PLATFORM DO ASSIGNMENTS USE OR TECHNOLOGY? PROPRIETARY INFORMATION? **.***. Yes. No. Yes. No. ARE THERE MAJOR BRAND ACCOUNTS WITHIN YOUR COMPANY THAT NEED DO YOU MIND IF THAT INFORMATION CONSTANT TLC? IS SHARED WITH PARTIES OUTSIDE OF THE COMPANY? Defriley. Nat es muớh. Yes, it should be kapt internal. No, not realy. TRUE OR FALSE: YOU PREFER DAY-TO-DAY SUPERVISION 40100 OF ALL DEPARTMENTS. DO YOU HAVE 401 (K) MATCHING? True. Falso. ....** ........ Yes, we offer that optian. No, bur moyte in the future. DO YOU AGREE WITH THAT MEDIA COMMUNICATION HAS BECOME TOO COMPLICATED? MARCH 18 Aaywe. Disagres. Agre. IS YOUR PROJECT'S DEADLINE URGENT? HOW WOULD YOU DESCRIBE Yes. No. YOUR IDEAL MARKETING TEAM? Industry pros who can also wear meny hats. Spocielists. CONTRACT OUT YOUR MARKETING DEPARTMENT. HIRE YOUR DREAM MARKETING TEAM. SOURCIS SVALLBUSINESS.CHRON. COM BRINISTROCE COM I TECHEPUBUC.COM FBSWI HBS. EBU I FAARD BISINESS REVEN 1 mavenlink

Should You Hire or Contract Your Marketing Department?

shared by ColumnFive on Apr 02
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Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, skills, and tacit industry knowledge. This is why it is often a difficult decisi...

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