Shopping Cart Abandonment Rate and Statistics

SHOPPING CART ABANDONMENT RATE STATISTICS The average Shopping Cart Abandonment Rate is 65.23% The average value of an online order is $116.58 Average online Conversion 0.28 rate is 2.13% WHY WEB BUYERS ABANDON SHOPPING CARTS? $$$ $$$ High 44% Shipping Costs Not Ready 41% to purchase High 25% Product Price Did not clearly 24% products for later 22% mention shipping costs Wanted to Save 14% No Guest Checkout option consideration 12% Need too much information 11% Complex checkout process 11% Website too slow +TAX Do not have 7% enough payment option 8% Pay extra for Taxes 6% Slow Shipping (X) SALE 6% Spam with offers 5% Website Crashed 71.2% OF THE ORGANIC TRAFFIC OF E-COMMERCE SITES COMES FROM GOOGLE G Google 71.2% 363 bing 13.6% 9.6% YAHOO! Aol. 1.7% AVERAGE CONVERSION RATE OF DIFFERENT TRAFFIC CHANNELS Aol. YAHOO! "bing Google facebook twitter 2.9% 2.6% 2.4% 1.9% 1.2% 0.5% $105.27 $105.13 $104.62 $100.16 $102.59 $121.33 Average Conversion Rate Average Order Value 7 ELEMENTS THAT IMPACT THE VISITOR DURING THE CHECKOUT PROCESS Fears, Uncertainty & Doubts Incentives Trust indicators TRUSTED Visitor Persona Buying Stage W Complexity of purchase Engagement TOP 10 CONVERSION OPTIMIZATION PROBLEMS IN CHECKOUT PROCESS Not allowing for "Guest Checkout" Insecure checkout Displaying website navigation during the checkout process BUY THIS PAY NOW SIGN UP Losing customer Layout page design that conflicts Multiple calls to action buttons with the same design and in close proximity input when a submission causes an error with eye flow What is Your pet name? XXX - VV - 00 Not displaying visitor's progress in the checkout process Displaying discount code box late Requiring unnecessary information in the checkout Using cross-sells and up-sells during the checkout process. invesp Infographic by more conversions