Shapes in Logo Design

SHAPES IN LOGO DESIGN THE PSYCHOLOGY AND MEANING BEHIND SHAPES PICKING A SHAPE FOR YOUR LOGO IS MORE THAN JUST AN AESTHETIC CHOICE. YOU HAVE TO THINK ABOUT YOUR AUDIENCE, AND WHAT EMOTION AND FEELINGS YOU WANT T0 ELICIT WHEN THEY SEE YOUR LOGO. HERE'S WHAT THE DIFFERENT SHAPES MEAN: BASIC SHAPES: SYMMETRICAL/GEOMETRIC: ORGANIZATION AND STABILITY COOD BBC Audi ORGANIC: PLEASURE, COMFORT, INTEREST, AND SPONTANEITY WHOLE FOODS fresh market МAR K ЕТ ABSTRACT: MORE LITERAL INTERPRETATIONS OF IDEAS OR DIRECTIONS (APPLE, WWF) WWF SPECIFIC SHAPES: ROUND LOGOS: SEND A POSITIVE EMOTIONAL MESSAGE CIRCLES: COMMUNITY, FRIENDSHIP, LOVE, RELATIONSHIPS, UNITY, PERFECTION, ATTENTION, PROTECTION TM CURVES: FEMININITY, MOTION, HAPPINESS, RHYTHM, PLEASURE Coca-Cola (intel) SPIRALS: SPIRALS: CREATIVITY, GROWTH, EVOLUTION Sun Hilton microsystems STRAIGHT EDGE LOGOS: STABILITY AND BALANCE, STRENGTH, PROFESSIONALISM, EFFICIENCY RECTANGLES: FAMILIARITY, TRUST, ORDER, PEACE, UNIFORMITY Microsoft AMERICAN EXPRESS TRIANGLES: POWER, SCIENCE, RELIGION, LAW, MASCULINE ATTRIBUTES, STRENGTH, PURPOSE, ENERGY Chevron A DELTA VERTICAL LINES: MASCULINITY, STRENGTH, AGGRESSION, COURAGE, POWER CISCO. SOUNDCLOUD HORIZONTAL LINES: COMMUNITY, TRANQUILITY, CALMNESS IBM at&t HOW POPULAR IS EACH SHAPE? OUT OF THE TOP 50 FORTUNE'S "WORLD'S MOST ADMIRED COMPANIES OF 2015" THE LOGO SHAPES WERE: RECTANGLE 50% SQUARE CIRLCE 22% 20% NONE: 8% --- - SOURCES: http://www.creativebloq.com/logo-design/psychology-logo-shapes-B13391B FreeLogoServices http://www.adweek.com/news/advertising-branding/heres-what-most-popular-brands-logos-have-common-165884 http://lagopsych.com/2013/01/19/logamark-shapes-meanings/