Seven Step Digital Marketing Strategy

Our Seven Step Digital Marketing Strategy We've developed an approach to shaping digital strategies for our clients that result in defining prioritized, cost-effective solutions that deliver a measurable RETURN ON INVESTMENT Define your STEP structure for 01 managing digital strategy Create & manage a focused Digi360 digital plan, integration, benchmarking & refining your digital strategy. STEP Review your 02 marketplace opportunity Define marketplace gap, review marketplace influences, create a digital channel SWOT. Define your STEP future: Vision, 03 Objectives and KPIS Introducing our 5s goals of digital marketing, define vision, objectives and measurement framework. STEP Strategy: 04 Targeting Set strategic segmentation, owned media targeting options, paid media targeting options, earned media targeting options. STEP Strategy: Proposition 05 Communicating core features of the brand, differentiate, adding online brand value, options of mixing up the marketing matrix for online channels. IIII STEP Strategy: New! 06 Getting New Customers Set acquisition goals, define channel mix, making conversion effective, understand conversion drivers, use analytics to identify broken customer journeys. Strategy: Keeping STEP 07 customers engaged and loyal 191 Understand current levels of online brand engagement, customer advocacy, E-CRM, content hub, Ecommunications. Set goals to encourage and improve them. Your next steps? www.digi360.in