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SEO Thoughts About Microsite Strategy

IS THE KEYWORD TARGET/THEME OR CONTENT THE SAME FOR THE PRIMARY SITE & MICROSITE? NO YES Does it need to Will it be live rank organically in Google? YES Does it need to rank organically? for less than NO 3 months? YES NO NO YES Duplicate content/filter penalty risk Needs a Nothing more is needed from SEO complete SEO campaign until site is sunset Does the user need to be able to engage with the site? YES Utilize PPC and YES paid media to drive traffic NO YES Rethink Similar themed Strategy page on primary domain Is this a vanity URL for NO YES)... 1:1 Mapping protocol traditional media or media buys? Create landing page on primary ...(YES Use canonical tag 301 Redirect to domain landing page (YES NO 301 Redirect to a similar experience on the primary website Relevancy mapping 1:1 Mapping protocol ..YES NO 301 Redirect the microsite to the home page or similar site section of the main site 9... ... IS THE KEYWORD TARGET/THEME OR CONTENT THE SAME FOR THE PRIMARY SITE & MICROSITE? NO YES Does it need to Will it be live rank organically in Google? YES Does it need to rank organically? for less than NO 3 months? YES NO NO YES Duplicate content/filter penalty risk Needs a Nothing more is needed from SEO complete SEO campaign until site is sunset Does the user need to be able to engage with the site? YES Utilize PPC and YES paid media to drive traffic NO YES Rethink Similar themed Strategy page on primary domain Is this a vanity URL for NO YES)... 1:1 Mapping protocol traditional media or media buys? Create landing page on primary ...(YES Use canonical tag 301 Redirect to domain landing page (YES NO 301 Redirect to a similar experience on the primary website Relevancy mapping 1:1 Mapping protocol ..YES NO 301 Redirect the microsite to the home page or similar site section of the main site 9... ...

SEO Thoughts About Microsite Strategy

shared by linchpinseo on Oct 30
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This flow chart outlines the thought process an SEO goes through when they hear that a company will be doing a microsite.

Publisher

Linchpin SEO

Designer

Linchpin SEO

Category

Business
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