SEO in 2014

SEO in 2014 WHAT IS SE? Search engine optimization(SEO) is the process of affecting the visibility of a website in search engine's organic search results. 00 SEO PROCESS Keyword Site Research Architecture Development Content Business Analysis Quality Analysis & Link Building Reporting 2014 Search Engine Ranking Factors A.Frequently-Updated- Blog with Quality Content Heading Tags Google Authorship Integration Alt Image Tags Keywords in Content 8. Appropriate Depth of Social Sharing Matters Optimized URLS Content Appropriate Topical 10 Targeting Title Tags Advantages of SEO Increased in product sales Affordable marketing tool Continuous Visibility Broader web- marketing share Lower client acquisition costs Fast, measurable ROI Ability to dominate over competition Better web site positioning Help in create a brand identity Increase in targeted on-line traffic Google 3 MAJOR UPDATES Panda Penguin Hummingbird Released in Feb, 2011 Released in Apr,2012 Released in Aug,2013 A "brand new engine" though it still integrates piesces of old algorithms Targeted content farms and pages with high ad-to-content ratios Adjusted for spam factors,such as keyword stuffing Impacted up to 12% of search results About 3.1% of C ) English queries affected Impacts 90% () searches Why the Name? Why the Name? Why the Name? Named after a Google enginner who was key to the update, Navneet Panda Some speculate it's named after the Batman supervillain Because it's "precise and fast" =====E !===== ============ Info-graphic design by: www.conceptinfoway.net