Selling On Social Media

SELLINGSOCIAL FOR COMPANIES, NOT ALL SOCIAL MEDIA PLATFORMS ARE CREATED EQUAL HAVE YOU NOTICED MORE You ADS ON THE SOCIAL MEDIA Tube YOU FREQUENT? THERE'S A GOOD REASON FOR THAT. SELL COMPANIES ARE TRYING TO DIP INTO THE MASSIVE POOL OF SOCIAL MEDIA USERS; WHAT PLATFORMS ARE THEY USING-AND HOW IS THAT LIKELY TO CHANGE? 86. 79. Marketers who say social media is important for their business KA555 Marketers who have integrated social media into their traditional marketing activities WHAT THEY'RE USING -AND WHAT'S MOST IMPORTANT COMPANIES USE A WIDE RANGE OF TYPES OF SOCIAL MEDIA, FROM FACEBOOK TO PINTEREST, BUT FACEBOOK IS STILL THE KING OF SOCIAL MEDIA. Social platforms used 8+ 42% 18% 80% PHOTO O SHARING GEO-LOCATION FORUMS PODCASTING V11% You 916% 5% Tube in 56% 41% 92% 70%= 58% Q&A SITES 4% SOCIAL BOOKMARKING BLOGGING SU GROUPON DAILY DEALS 10% 4% н9L LINKEDIN SINGLE MOST IMPORTANT PLATFORM PINTEREST GOOGLE+ TWITTER 4% 1% OTHER YOUTUBE FORUMS WHY USE SOCIAL MEDIA? INCREASED EXPOSURE FOR THEIR BUSINESS IS THE TOP REASON MARKETERS USE SOCIAL MEDIA. SALES? THOSE ARE LAST. 89% 75% 69% 65% 61% 58% 54% 47% 43% INCREASE EXPOSURE INCREASE TRAFFIC PROVIDE MARKET INSIGHT DEVELOP LOYAL FANS IMPROVE SEARCH RANKINGS DEVELOP BUSINESS PARTNERSHIPS REDUCE MARKETING COSTS GENERATE IMPROVE SALES LEADS A closer look SALES 62 OF COMPANIES THAT SPEND 40+ HOURS O/ A WEEK EARN NEW BUSINESS THROUGH THEIR EFFORTS EXPOSURE WITH AS LITTLE AS SIX HOURS JUST SIX HOURS A WEEK CAN MAKE MARKETERS (92%+) A DIFFERENCE: PER WEEK, ALMOST ALL INDICATED THEIR SOCIAL MEDIA EFFORTS INCREASED EXPOSURE of FOR THEIR BUSINESSES. CUTTING COSTS AT LEAST 623 OF BUSINESSES WITH 10 OR FEWER EMPLOYEES AGREED O/ SOCIAL MEDIA REDUCED /O MARKETING EXPENSES, 38% OF BUSINESSES WITH WHILE ONLY 24 1,000 OR MORE EMPLOYEES AGREED. THEY'RE USING SOCIAL MEDIA, BUT DO THEY KNOW IT'S WORKING? 14 IN MARKETERS WHO ARE ABLE TO MEASURE THE RETURN ON INVESTMENT OF THEIR COMPANY'S SOCIAL MEDIA ACTIVITIES WHAT THE FUTURE HOLDS FACEBOOK AND YOUTUBE ARE LIKELY TO SEE INCREASED USE, WHILE DAILY DEAL AND GEO-LOCATION SITES ARE LIKELY TO SEE MARKETERS REDUCE THEIR EFFORTS. 8T10 65% COMPANIES THAT WON'T USE DAILY DEAL SITES OR WILL REDUCE THEIR USE OF COMPANIES HAVE NO PLANS TO USE GEO-LOCATION SITES, LIKE FOURSQUARE. Increasing use 65% 164% 153% You Tube YOUTUBE FACEBOOK 138и BLOGGING LINKEDIN TWITTER GOOGLE+ 124 PINTEREST PHOTO SHARING FORUMS PODCASTING SOCIAL BOOKMARKING 14% GEO-LOCATION Q&A SITES DAILY DEALS OUPON SOURCE SOCIAL MEDIA EXAMINER, "2013 SOCIAL MEDIA MARKETING INDUSTRY REPORT" TOPWEBDESIGNSCHOOLS.CORG BLOGGING Sanoas 49% FACEBOOK