The Russian Search Engine Market

ECOMMERCE IN RUSSIA/ PART 2: THE SEARCH ENGINE MARKET IN RUSSIA SEARCHLABORATORY Global Search Engine Marketing The search engine market in Russia What you need to know about Yandex: Increasing your visibilty on Yandex Yandex employs human raters who hand pick some key results AHAEKC FOURTH most popular search engine in the world Otherwise it ranks websites using Citation Index method much like Google Most viewed entity in Russia • 80% of SERPS are personalilsed results • It indexes foreign websites for searches typed in English 45% overall online advertising share Yandex is the Russian Google. So if you want to sell online in Russia you need to be on Yandex! Paid search market Google is however the default (fixed browser on Chrome). is growing fast 95m 4.84 Yandex has 62.45% share vs. Google's 26%. Other common search engines are Mail.ru (11% share) and Rambler (whose share is less than 1% and declining) total monthly users (60m in Russla) BILLION searches per month • Yandex offers four separate PPC auctions for key advertising locations on the SERP unlike Google who offer just 1 auction. • Yandex also operates in: Ukraine, Kazakhstan, Belarus and Turkey Yandex: 62% Google: 26% 62% market share in Russia • 87% of online Yandex users research purchases on search engines Mallru: 11% Yandex: What it likes and dislikes 75% Rambler & Bing: -1% market share Likes predicted by 2020 - Russian domains • Fully localised copy throughout a site • Relevant links and natural content • Retallers with a range of competitively priced products • Retallers with a selection of payment and Yandex's offering • Yandex.Market is the starting point for 40% of commercial searches • Yandex.Market set to contribute over 10% of entire ecommerce sales in 2013 dellvery options • Ethics-focused - Yandex warns users about doorway pages, doesn't allow pop-ups or floating ads and protects users from viruses / phishing scams • Sites with a Russian landline number and local office addres • Secure payment process Dislikes 80%+ • Its offering includes: Search, News, Shopping, Mail, Maps, Payment, Music, Photos, Auto, TV listings, Weather, Jobs and Traffic • It is the 2nd largest site for Mail and Auto in Russla • It is the #1 slte for search, comparison shopplng, news, traffic updates, and weather • Over-optimised websites • Pald links • Web spam and 'artificial' attempts to optimise • Pop-up windows and Intrusive advertising • Machine translations of online Yandex users compare prices online For more information on trading online in Russia contact us: Sources: T: +44 113 212 1211 or +44 207 147 9980 E: [email protected] Internet World Stats.com goo.gl/ticbh4 goo.g/36ETMJ goo.gl/f3hECJ goo.gl/19cxUd goo.gl/eQKvd8 goo.gl/BH5ONB Twitter: @searchlabs W: www.searchlaboratory.com