Ruder Finn + Novaritis

BELIEVE IN HEALTHY BP THE REAL SOURCE OF BP Celebrity partnership to elevate public awareness of blood pressure Award-winning multicultural program about high blood pressure STORIFY TURBO & SCOTT CML EARTH VIRTUAL PATIENT SUMMITS Industry and Novartis-first page Award-winning children's eBook First-ever online community for people with CML Interactive online sessions for patients/caregivers YOU CHOOSE STRAIGHT TALK CUSHING'S VIDEO KAREEM ABDUL-JABBAR First animated Novartis video about Cushing's disease National CML patient ambassador Self-guided educational series about GIST LONG LIVE LIFE JOURNEY OF CML EXHIBIT BOOTH Initiative to deepen associates' connection to Novartis' mission Traveling educational exhibit highlighting CML achievements DID YOU KNOW VIDEO GO FOR BP GOAL First animated Novartis video about TSC Adherence program to track blood pressure TSC SPECIAL OLYMPICS TUMBLR PROTECTING OUR TOMORROWS BLOOD PRESSURE First-ever Novartis Tumblr page raises TSC awareness Photographer partnership to highlight bacterial meningitis TWITTER TAKEOVER MY PLAN, MY LIFE Inaugural cross-franchise Twitter program on Rare Disease Day Advocacy-based program to increase awareness for Psychiatric Advance Directives CROSS-BRAND PROGRAM TSC SCHIZOPHRENIA VACCINES f ruder-finn CREATME EDGE U NOVARTIS 30+ YEAR PARTNERSHIP CUSHING'S DISEASE CORPORATE REPUTATION