The Role of Video in Employee Communications

hga creative The Role of Video in Employee Communications Digital production and the increased use of online technology by human resources and internal communications professionals makes video an attractive option for disseminating crucial information to employees. HGA Creative conducted a UK survey of 68 professionals to establish what role video plays in employee outreach, its level of effectiveness, and the issues affecting implementation of this evolving technology. Employee Outreach Do you use video as a way to communicate to your employees? What platforms do you use to distribute video to your employees? Intranet YouTube 81% Email YES Vimeo Yammer What are you using video to communicate to your employees? Live Audience Internal TV Employee Engagement Other Marketing Company Values Benefits of professionals surveyed utilised company intranets to disseminate video Financial Results 87.17 cOMMunications to employees, with the content focusing primanly on business updates and company strategy. Training Interview with leadership Business Updates/Strategy Recruiting Effectiveness What kind of response have you received from employees about video communications in your organisation? Positive Fair Negative N/A Do you believe that your employees expect to see video as a communication tool? Do you feel video is a better communication tool than traditional communication methods? Yes 68% No 32% No Yes Do you measure the ROI for video communications to employees? Although 50% 26.6% YES of respondents indicated that employees responded positively to employee communications by video, most relied on anecdotal feedback rather than metrics, and 73.8% admitted that they do not measure their ROT. 73.8% NO Implementation How many videos does your organisation produce per year? Does your IT structure allow you to use video for your employee communications? 5 or Less yes 56% 6- 10 11 - 20 44% 21 - 49 50 or more 100 or more Although IT infrastructure significantly impacts the ability of organisations to provide video communications to their employees, the What are the primary difficulties you face in producing a video? cost of producing quality video remained the top concern among respondents. 61% 39% 31% 22% 14% 8% Budget ities Willingness Tim IT Is www.hgacreative.com T: 0161 775 7890 E: [email protected]