Is the ROI of SEO worth it?

Is the ROI of SEO worth it? Cookied SEO Return On Investnent: Hou well does SEO work? The benefits of useable web design and natural SEO are clear to most business owners who give it the opportunity to help cookied.co.uk generate more revenue Just how good is the returm on investment for UK buginesses when they rank well on "Google?E ??? Well what good is spending money on developing a website if nobody will ever find out about it in the search engines? When people look for what they sell, how will they find you? There is no walk-by or foot tratic on the Internet. Everything you see is either advertised or spread by word of mouth, either in the real world or on social networks. THE POPULATION OF UK RESIDENTS WHO RELY ON THE INTERNET AS A SOURCE OF INFORMATION CONTINUES TO GROW. HOUSEHOLD INTERNET ACCESS: a UK INTERNET USERS AND PENETRATION, 2011-2016: ass 72.6% ot potton 2012 74.2%dena 75.7% ion 72.6%t population 77.9% platon so 78.2% on Rwon't be long unel 100% of UK citizens are online. The importance of internet marketing, and particularty search engine optimisation, must not be underestimated. The Mobile Revolution means that shoppers can now comparison shop from home or at other stores in your area. The emerging trend of people using their smart- phones and tablets during a shopping excursion isn going to reverse itselt, ever 21% of 161to 24year olds wio went onling said they used mobile broadband MOBILE INTERNET USE IS NEARING 50% OVERALL IN THE U.K. MOLE NTERNET UE ROE FASTEST AMONO TO 24YEAROLDS SOME 4S OF PEOPLE SURVEYED SAID THEY MADE UnE OF THE MET WHLE OUT AND ABOUT, COARED WITH 3SIN na 45% 31% In 2012 67% of adults in Great Britain used a computer every day. An egulvalent ot 3 tor every conaumer in the UK is spent online More than haif of smartphone owners une mobile devices in retail stores.Chadwick Martin Bailey and Moderate Research Technologies, March 2011 Smartphone users are more engaged with ads while shopping. Nearly 2 in 3 users had seen an ad while shopping and more than half that number had clicked on one TTI Nearty 1 in s UK tabilet users (19%) make online purchases using the device SEO IS IMPORTANT FOR BOTH bing AND Google TO UNDERSTAND WHO YOUR AUDIENCE WILL BE ONLINE, AND STATISTICALLY, PROFESSIONAL SEO IS VERY BENEFICIAL TO BUSINESS. A COSTIBENEFIT ANALYSIS OF A TYPICAL SMALL BUSINESS This hypothetical fictional scenario s based on realistic figures + Suppose hat before an SEO campaign that the typical sales of a smal company are around E10,000 .month, and suppose that the company's wetaite re seves 10,000 visitors per month with a4N conversion ate at an average order of $25 + The companys prots 10% of meir revenue .more £1000 a month. ..£2000.m whe cost of SEO for the company's ste + The trafic increases by 110% (verage increase reported by the Market ingSherpa study when the SEO campaign is conducted by a specialized company). and + The conversion rate increases by 20% (average increase reported by the T MarketingSherpa study, because the incoming references are more targeted), then. + The website now receives 21,000 visitors per monh. or which 5% convert, leading to a revenue of £26250month and a profit of £2625monn -162% noease. + The SEO campaign has paid for itseif in ite more than just t month | Costiad cookied.co.uk Is the ROI of SEO worth it? Cookied SEO Return On Investnent: Hou well does SEO work? The benefits of useable web design and natural SEO are clear to most business owners who give it the opportunity to help cookied.co.uk generate more revenue Just how good is the returm on investment for UK buginesses when they rank well on "Google?E ??? Well what good is spending money on developing a website if nobody will ever find out about it in the search engines? When people look for what they sell, how will they find you? There is no walk-by or foot tratic on the Internet. Everything you see is either advertised or spread by word of mouth, either in the real world or on social networks. THE POPULATION OF UK RESIDENTS WHO RELY ON THE INTERNET AS A SOURCE OF INFORMATION CONTINUES TO GROW. HOUSEHOLD INTERNET ACCESS: a UK INTERNET USERS AND PENETRATION, 2011-2016: ass 72.6% ot potton 2012 74.2%dena 75.7% ion 72.6%t population 77.9% platon so 78.2% on Rwon't be long unel 100% of UK citizens are online. The importance of internet marketing, and particularty search engine optimisation, must not be underestimated. The Mobile Revolution means that shoppers can now comparison shop from home or at other stores in your area. The emerging trend of people using their smart- phones and tablets during a shopping excursion isn going to reverse itselt, ever 21% of 161to 24year olds wio went onling said they used mobile broadband MOBILE INTERNET USE IS NEARING 50% OVERALL IN THE U.K. MOLE NTERNET UE ROE FASTEST AMONO TO 24YEAROLDS SOME 4S OF PEOPLE SURVEYED SAID THEY MADE UnE OF THE MET WHLE OUT AND ABOUT, COARED WITH 3SIN na 45% 31% In 2012 67% of adults in Great Britain used a computer every day. An egulvalent ot 3 tor every conaumer in the UK is spent online More than haif of smartphone owners une mobile devices in retail stores.Chadwick Martin Bailey and Moderate Research Technologies, March 2011 Smartphone users are more engaged with ads while shopping. Nearly 2 in 3 users had seen an ad while shopping and more than half that number had clicked on one TTI Nearty 1 in s UK tabilet users (19%) make online purchases using the device SEO IS IMPORTANT FOR BOTH bing AND Google TO UNDERSTAND WHO YOUR AUDIENCE WILL BE ONLINE, AND STATISTICALLY, PROFESSIONAL SEO IS VERY BENEFICIAL TO BUSINESS. A COSTIBENEFIT ANALYSIS OF A TYPICAL SMALL BUSINESS This hypothetical fictional scenario s based on realistic figures + Suppose hat before an SEO campaign that the typical sales of a smal company are around E10,000 .month, and suppose that the company's wetaite re seves 10,000 visitors per month with a4N conversion ate at an average order of $25 + The companys prots 10% of meir revenue .more £1000 a month. ..£2000.m whe cost of SEO for the company's ste + The trafic increases by 110% (verage increase reported by the Market ingSherpa study when the SEO campaign is conducted by a specialized company). and + The conversion rate increases by 20% (average increase reported by the T MarketingSherpa study, because the incoming references are more targeted), then. + The website now receives 21,000 visitors per monh. or which 5% convert, leading to a revenue of £26250month and a profit of £2625monn -162% noease. + The SEO campaign has paid for itseif in ite more than just t month | Costiad cookied.co.uk