The ROI of Marketing Automation

THE ROI OF MARKETING AUTOMATION salesforce pardot The number of companies adopting marketing automation is growing at a rapid rate. More and more companies are discovering the tremendous value that automation has to offer and are POPULARITY 50% THE RAPID GROWTH OF AUTOMATION INCREASE IN USAGE BY 2015 investing in the future of their companies. Of the new technology available to marketers, automation is top of its class in the ROI it offers its users. Let's take a look at how this ROI is delivered. Adoption of Automation 2009 2012 2015 Adoption of Marketing Automation Technology Companies Using or Planning to Use Automation Top Performing Companies Saas Companies Using Automation Worlds Largest SaaS Companies YES NO YES NO 8416. 76-24 Most Compelling Reasons For Implementing Marketing Automation 77% 65% 58% gain more INSIGHT Transparency into marketing and sales activities measure PERFORMANCE Understand marketing ROI and other reporting increase REVENUE Increase marketing and sales effectiveness COMPANIES THAT USE CONVERSIONS AUTOMATION HAVE: INCREASING LEAD GENERATION 53% higher conversion rate from marketing response to marketing qualified lead. 9.3% higher sales quota achievement rate. +53% +9.3% CCDDDit A MORE EFFICIENT SALES FUNNEL IDENTIFY THE HIGHEST QUALITY LEADS Marketing automation optimizes each level of the sales funnel. Automation users lose fewer leads and enjoy higher conversion rates than non users. With automatic lead scoring and grading, marketing automation users can identify the best leads automatically, focusing on the best opportunities. COMPANIES THAT NURTURE LEADS HAVE: NURTURING BUILDING RELATIONSHIPS 50% more sales 20% increase in ready leads at 33% lower cost. +50% +20% sales opportunities. TIMELY RELEVANT PERSONAL Deliver the right message, to the right person, at the right time, with lead nurturing. Your message will always be relevant as nurturing delivers information based on Segment your audience and use dynamic content to make sure nurturing emails feel personal. a lead's actions. ALIGNMENT BREAKING DOWN BARRIERS AUTOMATION BRINGS SALES AND MARKETING TOGETHER THROUGH: COMMON GOALS Automation allows marketing and sales to speak the same language, using the same definitions and working towards the same goals. PERFORMANCE VISIBILITY Automation's tracking and reporting allows sales and marketing departments to access and understand each other's performance at a glance. Drip Program ...... ACCURATE CREDIT Stop disputes over who is responsible for revenue. Automation accurately attributes closed business to the appropriate campaign or sales rep. MEASUREMENT Accurately measure ROI, campaign performance, funnel velocity, and more to gain an unprecedented view of marketing and sales performance. SOURCES State of Demand Generation, Pardot, 2013 SiriusDecisions Gleanster, September 2012 Aberdeen Group, Marketing Lead Management 2012 Forrester Research salesforce pardot