The Rise of Mobile Search

THE RISE OF MOBILE SEARCH Over 55% of the UK's population now own a smartphone and it comes as no surprise that web search is a key activity on these devices. If you're not already convinced by the potential of mobile search, take a look at these stats. UK SMARTPHONE ACTIVITIES The top activities UK smartphone* owners use their devices for are: Search is the FOURTH most popular smartphone activity 78% 76% 75% photos browsing email Mobile search increased by 400% 73% 67% 66% between 2011 and 2012 search apps social The number of smartphone searches 62% 62% 58% doubles games maps music every two months *Excludes tablet devices GLOBAL SEARCH USAGE 73% of smartphone owners in the UK search on their mobile device. Globally, UK consumers share the top spot with Australia in terms of being mobile search savvy. 71% 68% 73% USA China Australia 73% UK FREQUENCY OF SEARCH The majority of UK smartphone owners use their mobile device to search on a daily basis 29% search weekly 52% 10% search monthly 5% search daily search less than monthly ..... 3% search never TOP SEARCH SECTORS A breakdown of what consumers are searching for reveals product information as a key area of interest, closely followed by places to eat and drink Product info OAM 36% Restaurants, pubs & bars 29% Travel & holidays 16% Total retail searches grew 8% in the third quarter of Jobs 16% Housing information 2012 LOCAL SEARCH Local search is an intrinsic part of mobile search and is influential in driving conversions. Local search on mobiles is set to overtake desktop search by 2015 1.3 2-3 in 4.5 people went on to make a purchase were propelled to take direct action as a result people use smartphones to look up local information To discuss mobile requirements for your site, contact Fresh Egg on 0845 373 1077 fresh Source http://www.freshegg.com