The Rise of the CDO

THE RISE OF THE CDO www.camfordmc.com We've taken a look at the growing role of the Chief Digital Officer and the increasing influence of the marketing department and the CMO over the CIO APPLICATION LIFE-CYCLE MANAGEMENT CMO CDO CIO WHO IS RESPONSIBLE? YES YES YES IDENTIFYING BUSINESS CHALLENGES & OPPORTUNITIES PARTIAL YES YES IDENTIFYING TECHNOLOGY SOLUTIONS NO PARTIAL YES PROCURING TECHNOLOGIES AND SERVICES NO NO YES IMPLEMENTING TECHNOLOGIES NO YES YES INTEGRATING SOLUTIONS YES YES YES ENSURING TECHNOLOGIES DELIVER BUSINESS VALUE NO NO YES MAINTAINING TECHNOLOGIES YES YES YES KEEPING AN EYE ON ALTERNATIVES NO NO YES DECOMMISSIONING TECHNOLOGIES THE BREAKDOWN: WHO THE CDO REPORTS TO: CEO | CMO| CIO| OTHER CMO 22% CIO 16% CEO 40% OTHER 22% £91,076 £88,100 £63,099 CIO CMO CDO AVERAGE UK SALARY CDO| CMO | CIO VITAL STATS 7% | 7% OF COMPANIES EMPLOY A CDO, WHICH RISES TO 17% WHEN A COMPANY HAS A TECHNOLOGY BUDGET OF MORE THAN $100M 8% DIGITAL CONTROLLED BY CMO AND CIO TOGETHER AT APPROXIMATELY 8% OF ORGANISATIONS 36% 36% OF CIOS INDICATED THAT THERE WAS NO-ONE ELSE RESPONSIBLE FOR DIGITAL 50% | 50% OF CIOS HAVE A SEAT ON THE BOARD 84% | 84% OF IT BUDGETS ARE CONTROLLED SOLELY BY CIOS 90% SOME ESTIMATES SUGGEST AS MUCH AS 90% OF IT WILL BE OUTSIDE OF THE CONTROL OF THE CIO BY 2020 Camford. Roconing aine Chatenges tirougn tectnolegy www.camfordmc.com