The right Mobile Statistics for your Business

March 2012 WILSON .COOKE The right mobile statistics for your business in P Search: 'Wilson Cooke' Mobile and Tablet optimisation is, and has been for some 12 months, on the rise. With a surge in popularity for the iPhone & iPad, and companies such as Microsoft heavily investing in their Mobile offering, the demand for a Mobile optimised site cannot be ignored. Why Kiddicare.com is our new Eureka! How important is Mobile in the minds and culture of your customers? Is my business model compatible with Mobile? Busi hess Kiddicare.com understands that optimising the customer experience for Mobile devices is vital in growing revenue from users on the go. Now that we understand the scale of Mobile usage in the UK, surely you must be thinking about the potential revenue a Mobile optimised site could bring you? Mobile and Tablets are on the rise - 2011 was supposed to be the 'Year of the Mobile', but it would appear the growth in use will be even bigger in 2012. Take a look at the statistics below to get an idea of the usage by your customers of Mobile and Tablet devices. Answer these three questions to determine whether a Mobile optimised site is for you. Mobile Godzilla 1. What do your Analytics tell you? 12 "If you can only do one, 10 choose a Mobile website over an App because you can gain a wider reach and also 7olo 9- PAY provide a positive Mobile experience for your customers." Real time statistic reports - see the immediate impact of traffic on your Add a 'Mobile' advanced segment to see if users are accessing your site Add funnel visualisation to see if More control at your fingertips users are dropping off towards your checkout process website through a Mobile or Tablet device 2. Does your audience use Mobiles for Internet? 33% have purchased using a 59% of the UK population are now mobile with a Smartphone 18% of the UK population now own With approximately 7% of traffic coming from Mobile, it was important to optimise the experience for visitors Simon Harrow, Kiddicare.com's Mobile optimised Mobile website a Tablet device Technology Officer, 42% website makes it easy to search, browse and purchase from a Mobile Kiddicare.com 53 device 7% 42% of Mobile Internet users earn over 70% of daily Mobile Internet users The use of Mobile Internet is most "Although arguably in its infancy, it is absolutely fundamental for consumers to be able to interact with you £40,000 a year (household income) are professionals evident with 25-34 year olds (53%) 36% 20% Go 3. What benefits can you get from having a Mobile optimised site? and your brand through a Mobile device." 17% 75% http://25% March 2011 35% In Q2 of 2011, visits to ecommerce 17% of Britons are willing to buy Web traffic from Mobiles is already estimated to be growing 8 times Since the launch of the Mobile Simon Harrow, Mobile now accounts for 6% of Increased conversion rate for If a site is not optimised for Mobile or slow to load, 25% of users will try a If a site is hard to use on a Mobile products and services through their Mobiles ecommerce sites - 75% of Mobile users would spend more through their Mobiles if more websites were sites from Mobiles accounted for optimised site in March 2011, Technology Officer, Kiddicare.com's business, and is device, 35% of users will drop off projected to grow to 20% by the end of 2012 7% of all traffic, up from 1.4% in faster than web traffic from Kiddicare.com have seen an Kiddicare.com competitor instead Q2 of 2010 desktop PCs increase Mobile traffic of 36% nised So what does all this mean to me? Mobile isn't for everyone, but if you analyse the statistics on your website usage and find your customers are using relevant Mobile devices to view your site, then Mobile optimisation is certainly for you. The benefits that efficient optimisation on a new or existing site can bring to your business are undeniable, and Wilson Cooke are more than happy to help you strategise your Mobile opportunities. Call John today on 0161 764 6500 or email: [email protected] www.wilson-cooke.co.uk Social Me Search: Wilson Cooke' All statistics and data were derived from various resources in January 2012. These can be requested by emailing [email protected] 78%8