Retail in Australia

welcome to Retail in Australia: Opening Hours Embracing the Digital Future Australia is at an intermediate stage of development Monday to Friday 53% have no online channel Only 20% have had an Saturday $37.1bn online sales channel for more than 2 years 94% Value of online sales 74% $27bn Sunday get less than 20% of their sales online of the Value of online sales in Australia in 2010 Australian population have access to the Internet expected by 2013 33% of the top 30 retail websites used by Australians are based outside of Australia Challenges faced by Australian Retailers 1 Lacking the technology and tools to create an online strategy Lacking the resources or 2 confidence to effectively employ digital marketing 3 Translating executive support Stores are slow to adopt to a bricks and clicks model - combining traditional retail into action stores with e-commerce 4 66% of retailers believe that international online retailers Most retailers are planning to increase their investment in e-commerce in the next 12 months have impacted their sales Consumers want fast and reliable deliveries, easy online ordering and competitive prices Top 10 AU websites Top 10 International websites Website Total Visits Website Total Visits ebay.com.au 85.9 million 25.2 million gumtree.com.au ebay.com 16.3 million 11.2 million 3.6 million 3.1 million amazon.com groupon.com.au catchoftheday.com.au quicksales.com.au ozsales.com.au shopping.taste.com.au įbhifi.com.au 6.9 million 5 million 4.2 million 4.2 million 3.9 million etsy.com asos.com taobao.com ebay.co.uk store.apple.com graysonline.com 2.2 million 2.1 million 2.1 million 2.1 million 1.9 million apple.com/au 10 tradingpost.com.au 3.6 million 3.5 million 9. alibaba.com 3.4 million 10 livingsocial.com 1.7 million Experian Hitwise: Most popular websites in shopping and classified ranked by Visits Share - Month of August 2012 Big Fcomotion THIS WEEKEND! 57% spend 5% or less of their marketing budget on an e-commerce platform 54% see email communication with their clients as important 52% now believe online advertising is important, yet only 49% have plans to use it in the 63% don't have any plans to create a mobile optimised website as part of their strategy next 12 months 61% of retailers collect 49% see social media email addresses from their interaction with consumers as important online customers click here 850 million visits to social media sites 11.5 hours per month connecting, commenting, liking and watching videos 18 minutes average time per visit 218 million hours spent on social network sites 45% see online vouchers as useful, just 21% actually offer them 100% Increase in the number of retailers planning to offer free delivery over the next year ONLINE VOUCHERS FREE DELIVERY 65% average documented online shopping cart abandonment rate 22% of retailers currently use a 'you may like' feature on their website 25% plan to introduce this strategy within the next 12 months 27% plan to introduce this in the next 12 months EMAIL MARKETING RECOMMENDATIONS Australian retailers need a clear view of their customers Build it and they will come model does not work online Australian retailers lack the infrastructure to build a holistic view of customers Consumers show two different sides; disloyal, changing the offers and most attractive deals, can be loyal if engaged with in the correct way Only 25% integrate their database with their website 38% of retailers cannot visualise their customer data and lack access to this single customer view Only 31% of retailers know customers' online shopping history and only 13% know their products likes and dislikes 1 Experian Marketing Services: http://www.experian.com.au/marketing-services/research-reports.h tml 2 eCommerce Report: www.ecommercereport.com.au Experian 3 Statistics compiled by www.competitions.com.au 4 Source: http://baymard.com/lists/cart-abandonment-rate Marketing Services