Real Estate Content Marketing Simplified With 8 Top Tips (Infographic)

REAL ESTATE MAXIMUM WEBSITES Real Estate CONTENT MARKETING SIMPLIFIED WITH 8 TOP TIPS To remain competitive, an increasing number of real estate professionals are employing digital marketing technologies for one simple reason: 合 90 % HOME BUYERS rely on the Internet when searching for a new home. However, merely having a real estate website is not enough to generate leads. On average, 39% of real estate buyers are making their first real estate purchase, while the majority will do business with their previous agents and brokers again. That's why its critical to target these first time home buyers, and one of the most effective mechanisms is to do so via a properly implemented Content Marketing Campaign. CONTENT is at the core of any digital marketing strategy and is the main driver or catalyst that will bring hordes of potential customer's right into your doorstep. Quality content delivered consistently has shown that, as high as 60% of consumers will be more comfortable and positive in dealing with you as their agent or broker. So take action now and boost your real estate marketing strategies with a robust and sound content marketing plan – starting with these 8 tips. 1. PLAN YOUR STRATEGY AND GOALS Planning is a critical first step for any endeavor and this applies to real estate content marketing as much as any business would. Timing is everything: Prospective buyers are relying on online channels more than ever, attested to by the increase of more than 253% in real estate-related search terms. Like any business endeavor, success relies heavily on how well your strategies are planned and executed. 2. KNOW YOUR TARGET CUSTOMERS One of the greatest things about content marketing is that as much as 90% of targeted consumers believe customized and original content will be relevant and useful to them. But who are your targeted customers? There are different real estate buyer personas, like the ones described in an infographic from Placester.com, and each one have their own unique needs, interest and preferences when choosing for a new home to buy. This includes the following: GENERATION Y (32 years old and below) Composed of singles or couples with no children, up to 79% of homebuyers from this buyer persona are first-time home buyers and are not yet fully versed in the real estate buying process. The type of content that is perfect for this buyer is guides that will help couples go through the buying process as smoothly as possible. GENERATIONX (33 to 47 years old) This buyer is composed of couples where 69% have a child under 18 and the remaining third having two children. The type of content that would interest this type of buyer is family-related information about the community like schools, etc. LATE BABY BLOOMERS (48 to 57 years old) As much as 32% of late baby boomer families would rather live in their homes they owned for 16 years or more, but most baby boomers are interested in buying a second home for vacation purposes but would not want to spend too much money. They would be interested to learn about the benefits of investing in a foreclosed property. EARLY BABY BLOOMERS (58 to 66 years old) Now that their children are not living with them any- more, early baby boomers are contemplating of moving from their single-detach homes and moving to a good-quality condo or townhouse. Heating and cooling, environmental features, energy efficiency, affordability and convenience are important considerations for them and would be interested to learn more about such things before they decide to buy. SILENT AND G.I. GENERATIONS (67+ years old) Potential buyers from this generation prefer moving to a smaller home in a retirement community. They would be interested to read about how they can maximize the potential of living in smaller spaces and would want to check out smaller-sized properties in your listings. 3. FEATURE DETAILED LISTINGS Your listings are core to your real estate business but marketing these listings requires quality content marketing practices. First and foremost, attributes that real estate professionals should demonstrate in their listings are their honesty and credibility, which are considered as the most important factor consumers look for. You should provide detailed information about the architecture, condition of the home, amenities, price ges, businesses, commercial establishments and other information about the neighborhood and the community. HIGHLIGHT BUSINESS AND ENTERTAINMENT FEATURES Potential buyers are interested local areas of interest such as shopping or dining, as well as other entertainment venues that they could visit once in a while without travelling too much Aside from food and entertainment, many customers would like to know more about existing businesses in the community. A good feature that you should include in your website that could get their attention is a review feature. You can talk about, in greater detail, a particular business like a restaurant or a bowling place near the property that they would be interested enough to visit. DISCUSS INTERNAL IMPROVEMENTS AND PUBLIC SERVICES One factor that potential buyers will be very interested to know are the internal improvements that have been performed with the property that showcase it as a better property than their existing or previous ones. You can also expand this by discussing some tips and how-to's that they could do the same to further improve the value of the property. Aside from internal improvements and added amenities, buyers would be very interested to know the condition of public services like schools, transportation, commuting facilities, local government and others. 6. ENHANCE WITH PHOTOS AND GRAPHICS Photos can enhance the aesthetic value of your listings, giving the potential of earning a 139% increase in the number of people clicking on your links to inquire or get more information, Potential buyers of such higher-bracketed properties would be interested to look at listings with professional photos and would disregard others with no or poor-quality photos. WOW PROSPECTS WITH 7. VIDEO AND ANIMATION If you could get great results with photos, you could really wow your prospects with videos or animations with your listings and real estate content marketing activities. Up to 70% Aside from this type of video, you can also beef up your content marketing with community videos that showcase the neighborhood, how-to videos when buying properties for the first time, and reviews or testimonials from previous clients. BUYERS would not personally go to every listing to look at a property's features but would be very interested to check them out first through a video tour 8. MEASURE YOUR EFFORTS Lastly, you should measure the efficacy of your content marketing efforts so you'll know if you're getting a good tract on your real estate business. Google Analytics can be a great tool to use where you can get insights on the behavior of your real estate website visitors. When measuring performance, you should check other metrics aside from traffic like: Page views Sharing Video views Form signups Inquiries and Sales CONTENT MARKETING is an important digital marketing tool in a highly-connected modern society which transcends all industry sectors including real estate. It is important to remember that the point to content marketing is not just to drive traffic to your websites and listings, but to focus on how you can make targeted audiences take a specific course of action that will lead you towards achieving your goals. The key here is to properly used these tools to your advantage, reach out and engage your prospects – and get that boost in performance for your real estate business. POWERED BY: CREATED BY: MAXIMUM WEBSITES Real Estate JG Turnkey, Powerful Real Estate Marketing Websites and Services DIGITAL MARKETING maximumresites.com [email protected] RESOURCES: http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics http://www.contentplus.co.uk/marketing-resources/infograph- ics/anatomy-of-content-marketing/?PageSpeed=noscript http://www.realtor.org/news-releases/2013/01/joint-nar/goo- gle-study-shows-more-people-use-internet-to-research-homes-for-sale http://kapost.com/content-marketing-facts https://placester.com/real-estate-marketing-academy/infographic-the-science-of-content-marketing-for-real-estate/ http://www.trulia.com/pro/buyers/top-5-characteristics-buyers-and-sellers-want-in-a-real-estate-agent/ http://www.picturesdosellhouses.com/realtor-tools/statistics/ http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more/ http://blog.wevideo.com/2014/10/06/the-importance-of-great-real-estate-videos/ https://placester.com/real-estate-marketing-academy/infograph- ic-an-introduction-to-google-analytics-for-real-estate/ http://www.inc.com/janine-popick/cant-measure-your-content-marketing-efforts-think-again!.html http://contentmarketinginstitute.com/what-is-content-marketing/ %24