QR Code Usage in Legal Marketing

QR Code Usage in Legal Marketing CORE STATISTICS 'GOTIT 14O 50% 85% 35% of all local searches of legal marketers million of legal marketers U.S. adults used QR codes in June 2011 are originated on smart phones (Moblix Marketing) are familiar with QR codes already use QR codes (Mashable) (Vizibility Survey) 80% will use them within 12 months (Vizibility Survey) only 86% 47% 940% 12% of legal marketers of law firms of legal marketers of the top 100 U.S. law firms planning to use QR codes intend plan to use QR codes on attorney's business cards say it is important or critical that the QR code points to a mobile-optimized experience have a mobile optimized website to use them for individual attorneys (Vizibility) (Vizibility Survey) (Vizibility Survey) (Vizibility Survey) THE SURVEY How familiar are you with QR codes? I am somewhat familiar 46.1% 38.8% 15.1% I am very familiar What is a QR code? How are you planning to use QR codes as part of your firm's marketing programs? 51.0% 47.1% Brochure and marketing collateral Business Card 18.1% 17.2% 16.2% Other Website Online bio pages We're not 25.0% When do you plan to implement QR codes in these marketing programs? We already use QR codes 34.9% Within 3 months 19.7% Within 6 months 14.5% 10.5% 4.6% 15.8% Within 12 months Within 24 months No immediate plans What do you want people to see when they scan an attorney specific QR code? 36.9% 17.4% Biographical information for the attorney Contact information for the attorney Other 16.1% Corporate website (a page other than the attorney bio page) 13.4% I Other profile site for the attorney (Linkedin, Martindale, etc.) 2.0% 14.1% We're not using QR codes for individual attorneys 計 How important is that the QR code point to an experience that is optimized for a smart phone or mobile device? It's critical 58.4% 35.6% 5.4% Somewhat important Not that important I Not important at all 0.7% To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal Marketing Association membership and other professional legal organizations. 84% of all respondents perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all respondents were current LMA members. Vizibility brought to you by © 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending QR Code Usage in Legal Marketing CORE STATISTICS 'GOTIT 14O 50% 85% 35% of all local searches of legal marketers million of legal marketers U.S. adults used QR codes in June 2011 are originated on smart phones (Moblix Marketing) are familiar with QR codes already use QR codes (Mashable) (Vizibility Survey) 80% will use them within 12 months (Vizibility Survey) only 86% 47% 940% 12% of legal marketers of law firms of legal marketers of the top 100 U.S. law firms planning to use QR codes intend plan to use QR codes on attorney's business cards say it is important or critical that the QR code points to a mobile-optimized experience have a mobile optimized website to use them for individual attorneys (Vizibility) (Vizibility Survey) (Vizibility Survey) (Vizibility Survey) THE SURVEY How familiar are you with QR codes? I am somewhat familiar 46.1% 38.8% 15.1% I am very familiar What is a QR code? How are you planning to use QR codes as part of your firm's marketing programs? 51.0% 47.1% Brochure and marketing collateral Business Card 18.1% 17.2% 16.2% Other Website Online bio pages We're not 25.0% When do you plan to implement QR codes in these marketing programs? We already use QR codes 34.9% Within 3 months 19.7% Within 6 months 14.5% 10.5% 4.6% 15.8% Within 12 months Within 24 months No immediate plans What do you want people to see when they scan an attorney specific QR code? 36.9% 17.4% Biographical information for the attorney Contact information for the attorney Other 16.1% Corporate website (a page other than the attorney bio page) 13.4% I Other profile site for the attorney (Linkedin, Martindale, etc.) 2.0% 14.1% We're not using QR codes for individual attorneys 計 How important is that the QR code point to an experience that is optimized for a smart phone or mobile device? It's critical 58.4% 35.6% 5.4% Somewhat important Not that important I Not important at all 0.7% To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal Marketing Association membership and other professional legal organizations. 84% of all respondents perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all respondents were current LMA members. Vizibility brought to you by © 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending QR Code Usage in Legal Marketing CORE STATISTICS 'GOTIT 14O 50% 85% 35% of all local searches of legal marketers million of legal marketers U.S. adults used QR codes in June 2011 are originated on smart phones (Moblix Marketing) are familiar with QR codes already use QR codes (Mashable) (Vizibility Survey) 80% will use them within 12 months (Vizibility Survey) only 86% 47% 940% 12% of legal marketers of law firms of legal marketers of the top 100 U.S. law firms planning to use QR codes intend plan to use QR codes on attorney's business cards say it is important or critical that the QR code points to a mobile-optimized experience have a mobile optimized website to use them for individual attorneys (Vizibility) (Vizibility Survey) (Vizibility Survey) (Vizibility Survey) THE SURVEY How familiar are you with QR codes? I am somewhat familiar 46.1% 38.8% 15.1% I am very familiar What is a QR code? How are you planning to use QR codes as part of your firm's marketing programs? 51.0% 47.1% Brochure and marketing collateral Business Card 18.1% 17.2% 16.2% Other Website Online bio pages We're not 25.0% When do you plan to implement QR codes in these marketing programs? We already use QR codes 34.9% Within 3 months 19.7% Within 6 months 14.5% 10.5% 4.6% 15.8% Within 12 months Within 24 months No immediate plans What do you want people to see when they scan an attorney specific QR code? 36.9% 17.4% Biographical information for the attorney Contact information for the attorney Other 16.1% Corporate website (a page other than the attorney bio page) 13.4% I Other profile site for the attorney (Linkedin, Martindale, etc.) 2.0% 14.1% We're not using QR codes for individual attorneys 計 How important is that the QR code point to an experience that is optimized for a smart phone or mobile device? It's critical 58.4% 35.6% 5.4% Somewhat important Not that important I Not important at all 0.7% To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal Marketing Association membership and other professional legal organizations. 84% of all respondents perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all respondents were current LMA members. Vizibility brought to you by © 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending QR Code Usage in Legal Marketing CORE STATISTICS 'GOTIT 14O 50% 85% 35% of all local searches of legal marketers million of legal marketers U.S. adults used QR codes in June 2011 are originated on smart phones (Moblix Marketing) are familiar with QR codes already use QR codes (Mashable) (Vizibility Survey) 80% will use them within 12 months (Vizibility Survey) only 86% 47% 940% 12% of legal marketers of law firms of legal marketers of the top 100 U.S. law firms planning to use QR codes intend plan to use QR codes on attorney's business cards say it is important or critical that the QR code points to a mobile-optimized experience have a mobile optimized website to use them for individual attorneys (Vizibility) (Vizibility Survey) (Vizibility Survey) (Vizibility Survey) THE SURVEY How familiar are you with QR codes? I am somewhat familiar 46.1% 38.8% 15.1% I am very familiar What is a QR code? How are you planning to use QR codes as part of your firm's marketing programs? 51.0% 47.1% Brochure and marketing collateral Business Card 18.1% 17.2% 16.2% Other Website Online bio pages We're not 25.0% When do you plan to implement QR codes in these marketing programs? We already use QR codes 34.9% Within 3 months 19.7% Within 6 months 14.5% 10.5% 4.6% 15.8% Within 12 months Within 24 months No immediate plans What do you want people to see when they scan an attorney specific QR code? 36.9% 17.4% Biographical information for the attorney Contact information for the attorney Other 16.1% Corporate website (a page other than the attorney bio page) 13.4% I Other profile site for the attorney (Linkedin, Martindale, etc.) 2.0% 14.1% We're not using QR codes for individual attorneys 計 How important is that the QR code point to an experience that is optimized for a smart phone or mobile device? It's critical 58.4% 35.6% 5.4% Somewhat important Not that important I Not important at all 0.7% To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal Marketing Association membership and other professional legal organizations. 84% of all respondents perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all respondents were current LMA members. Vizibility brought to you by © 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending QR Code Usage in Legal Marketing CORE STATISTICS 'GOTIT 14O 50% 85% 35% of all local searches of legal marketers million of legal marketers U.S. adults used QR codes in June 2011 are originated on smart phones (Moblix Marketing) are familiar with QR codes already use QR codes (Mashable) (Vizibility Survey) 80% will use them within 12 months (Vizibility Survey) only 86% 47% 940% 12% of legal marketers of law firms of legal marketers of the top 100 U.S. law firms planning to use QR codes intend plan to use QR codes on attorney's business cards say it is important or critical that the QR code points to a mobile-optimized experience have a mobile optimized website to use them for individual attorneys (Vizibility) (Vizibility Survey) (Vizibility Survey) (Vizibility Survey) THE SURVEY How familiar are you with QR codes? I am somewhat familiar 46.1% 38.8% 15.1% I am very familiar What is a QR code? How are you planning to use QR codes as part of your firm's marketing programs? 51.0% 47.1% Brochure and marketing collateral Business Card 18.1% 17.2% 16.2% Other Website Online bio pages We're not 25.0% When do you plan to implement QR codes in these marketing programs? We already use QR codes 34.9% Within 3 months 19.7% Within 6 months 14.5% 10.5% 4.6% 15.8% Within 12 months Within 24 months No immediate plans What do you want people to see when they scan an attorney specific QR code? 36.9% 17.4% Biographical information for the attorney Contact information for the attorney Other 16.1% Corporate website (a page other than the attorney bio page) 13.4% I Other profile site for the attorney (Linkedin, Martindale, etc.) 2.0% 14.1% We're not using QR codes for individual attorneys 計 How important is that the QR code point to an experience that is optimized for a smart phone or mobile device? It's critical 58.4% 35.6% 5.4% Somewhat important Not that important I Not important at all 0.7% To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal Marketing Association membership and other professional legal organizations. 84% of all respondents perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all respondents were current LMA members. Vizibility brought to you by © 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending QR Code Usage in Legal Marketing CORE STATISTICS 'GOTIT 14O 50% 85% 35% of all local searches of legal marketers million of legal marketers U.S. adults used QR codes in June 2011 are originated on smart phones (Moblix Marketing) are familiar with QR codes already use QR codes (Mashable) (Vizibility Survey) 80% will use them within 12 months (Vizibility Survey) only 86% 47% 940% 12% of legal marketers of law firms of legal marketers of the top 100 U.S. law firms planning to use QR codes intend plan to use QR codes on attorney's business cards say it is important or critical that the QR code points to a mobile-optimized experience have a mobile optimized website to use them for individual attorneys (Vizibility) (Vizibility Survey) (Vizibility Survey) (Vizibility Survey) THE SURVEY How familiar are you with QR codes? I am somewhat familiar 46.1% 38.8% 15.1% I am very familiar What is a QR code? How are you planning to use QR codes as part of your firm's marketing programs? 51.0% 47.1% Brochure and marketing collateral Business Card 18.1% 17.2% 16.2% Other Website Online bio pages We're not 25.0% When do you plan to implement QR codes in these marketing programs? We already use QR codes 34.9% Within 3 months 19.7% Within 6 months 14.5% 10.5% 4.6% 15.8% Within 12 months Within 24 months No immediate plans What do you want people to see when they scan an attorney specific QR code? 36.9% 17.4% Biographical information for the attorney Contact information for the attorney Other 16.1% Corporate website (a page other than the attorney bio page) 13.4% I Other profile site for the attorney (Linkedin, Martindale, etc.) 2.0% 14.1% We're not using QR codes for individual attorneys 計 How important is that the QR code point to an experience that is optimized for a smart phone or mobile device? It's critical 58.4% 35.6% 5.4% Somewhat important Not that important I Not important at all 0.7% To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal Marketing Association membership and other professional legal organizations. 84% of all respondents perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all respondents were current LMA members. Vizibility brought to you by © 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending