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Public Relations Content Survey Results

WalkerSands COM MUNICATI| ONS WalkerSands.com Public Relations CONTENT SURVEY RESULTS What size organization do you work for? The following data constitutes the results of a PR Newswire survey of PR professionals in both in-house and agency environments. The results are current as of December 2010. Small org. (1-49 employees): 51.5%, 652 Medium org. (50-499): 23.2%, 294 Large org. (500+): 17.3%, 219 Here's a breakdown of the responders: Small agency (1-49): 3.2%, 41 Medium agency (50–199): 0.6%, 8 Large agency (200+): 4.0%, 51 Organization (in-house) Responders Which content format do you use? (check all that apply) How do you distribute content? (check all that apply) Do you have a separate budget for content? White papers 87.9 % Yes 61.5% Company website 27.7% No 72.3% Video 60.7% Facebook 57.4% Case studies 57.5% Twitter 54.2% Collateral 55.5% 3rd party platforms 51.2% Multimedia 50.0% Company blog 43.1% Guides 33.3% Other 30.2% Audio 29.7% 3rd party blogs/forums 24.7% Slideshare 9.6% How do you use content? (check all that apply) What are your biggest content challenges? (check all that apply) Which best describes your budget for content? Brand positioning 73.6% <$25,000 34.4% Allocating time necessary to manage content 59.2% $25-$50,000 18.3% Thought leadership 59.8% $50,000+ 47.4% Product launches 55.1% Finding the most efficient and cost-effective ways to distribute content 52.4% Internal communications 50.6% Other 21.5% Finding the right resources to produce quality content 46.1% Finding the right distribution channels 41.6% Securing the right budget for content creation 35.5% Proving content's value to management 21.5% What is the origin of your content? (check all that apply) Do you have in-house resources dedicated to content creation? Internal experts 78.3% Yes 75.7% Interviews 59.8% | No 24.3% Quantitative research 51.3% 3rd party articles 48.8% 3rd party blogs 25.1% Agency/Consulting Company Responders Which content format do your What is the origin of your Do you create and distribute content for your clients? clients use? clients' content? (check all that apply) (check all that apply) Yes 78.0% Occasionally 12.0% Case studies 59% Internal experts (client) 72% I No 10.0% Video 57% Interviews 59% Multimedia 55% Quantitative research 46% Collateral 52% Internal experts (agency) 37% White papers 50% 3rd party articles 37% Audio 26% 3rd party blogs 17% Guides 22% What are your biggest challenges in working with your clients' content? (check all that apply) How do your clients use content? (check all that apply) How do your clients distribute content? (check all that apply) Brand positioning 79% 89% Getting adequate budget allocation 46.7% 71% Company website Product launches 3rd party platforms 53% Thought leadership 61% Allocating time necessary to manage content 38.9% Facebook 53% Internal communications 51% Twitter 50% Finding the right resources to produce quality content 37.8% Other 18% Slideshare 10% Company blog 41% Proving content's value to clients 36.7% 3rd party blogs/forums 24% Finding the right distribution channels 34.4% Other 24% Source: PR Newswire Study, "Public Relations Content Survey" | Dec. 2010 WalkerSands COM MUNICATI| ONS WalkerSands.com Public Relations CONTENT SURVEY RESULTS What size organization do you work for? The following data constitutes the results of a PR Newswire survey of PR professionals in both in-house and agency environments. The results are current as of December 2010. Small org. (1-49 employees): 51.5%, 652 Medium org. (50-499): 23.2%, 294 Large org. (500+): 17.3%, 219 Here's a breakdown of the responders: Small agency (1-49): 3.2%, 41 Medium agency (50–199): 0.6%, 8 Large agency (200+): 4.0%, 51 Organization (in-house) Responders Which content format do you use? (check all that apply) How do you distribute content? (check all that apply) Do you have a separate budget for content? White papers 87.9 % Yes 61.5% Company website 27.7% No 72.3% Video 60.7% Facebook 57.4% Case studies 57.5% Twitter 54.2% Collateral 55.5% 3rd party platforms 51.2% Multimedia 50.0% Company blog 43.1% Guides 33.3% Other 30.2% Audio 29.7% 3rd party blogs/forums 24.7% Slideshare 9.6% How do you use content? (check all that apply) What are your biggest content challenges? (check all that apply) Which best describes your budget for content? Brand positioning 73.6% <$25,000 34.4% Allocating time necessary to manage content 59.2% $25-$50,000 18.3% Thought leadership 59.8% $50,000+ 47.4% Product launches 55.1% Finding the most efficient and cost-effective ways to distribute content 52.4% Internal communications 50.6% Other 21.5% Finding the right resources to produce quality content 46.1% Finding the right distribution channels 41.6% Securing the right budget for content creation 35.5% Proving content's value to management 21.5% What is the origin of your content? (check all that apply) Do you have in-house resources dedicated to content creation? Internal experts 78.3% Yes 75.7% Interviews 59.8% | No 24.3% Quantitative research 51.3% 3rd party articles 48.8% 3rd party blogs 25.1% Agency/Consulting Company Responders Which content format do your What is the origin of your Do you create and distribute content for your clients? clients use? clients' content? (check all that apply) (check all that apply) Yes 78.0% Occasionally 12.0% Case studies 59% Internal experts (client) 72% I No 10.0% Video 57% Interviews 59% Multimedia 55% Quantitative research 46% Collateral 52% Internal experts (agency) 37% White papers 50% 3rd party articles 37% Audio 26% 3rd party blogs 17% Guides 22% What are your biggest challenges in working with your clients' content? (check all that apply) How do your clients use content? (check all that apply) How do your clients distribute content? (check all that apply) Brand positioning 79% 89% Getting adequate budget allocation 46.7% 71% Company website Product launches 3rd party platforms 53% Thought leadership 61% Allocating time necessary to manage content 38.9% Facebook 53% Internal communications 51% Twitter 50% Finding the right resources to produce quality content 37.8% Other 18% Slideshare 10% Company blog 41% Proving content's value to clients 36.7% 3rd party blogs/forums 24% Finding the right distribution channels 34.4% Other 24% Source: PR Newswire Study, "Public Relations Content Survey" | Dec. 2010 WalkerSands COM MUNICATI| ONS WalkerSands.com Public Relations CONTENT SURVEY RESULTS What size organization do you work for? The following data constitutes the results of a PR Newswire survey of PR professionals in both in-house and agency environments. The results are current as of December 2010. Small org. (1-49 employees): 51.5%, 652 Medium org. (50-499): 23.2%, 294 Large org. (500+): 17.3%, 219 Here's a breakdown of the responders: Small agency (1-49): 3.2%, 41 Medium agency (50–199): 0.6%, 8 Large agency (200+): 4.0%, 51 Organization (in-house) Responders Which content format do you use? (check all that apply) How do you distribute content? (check all that apply) Do you have a separate budget for content? White papers 87.9 % Yes 61.5% Company website 27.7% No 72.3% Video 60.7% Facebook 57.4% Case studies 57.5% Twitter 54.2% Collateral 55.5% 3rd party platforms 51.2% Multimedia 50.0% Company blog 43.1% Guides 33.3% Other 30.2% Audio 29.7% 3rd party blogs/forums 24.7% Slideshare 9.6% How do you use content? (check all that apply) What are your biggest content challenges? (check all that apply) Which best describes your budget for content? Brand positioning 73.6% <$25,000 34.4% Allocating time necessary to manage content 59.2% $25-$50,000 18.3% Thought leadership 59.8% $50,000+ 47.4% Product launches 55.1% Finding the most efficient and cost-effective ways to distribute content 52.4% Internal communications 50.6% Other 21.5% Finding the right resources to produce quality content 46.1% Finding the right distribution channels 41.6% Securing the right budget for content creation 35.5% Proving content's value to management 21.5% What is the origin of your content? (check all that apply) Do you have in-house resources dedicated to content creation? Internal experts 78.3% Yes 75.7% Interviews 59.8% | No 24.3% Quantitative research 51.3% 3rd party articles 48.8% 3rd party blogs 25.1% Agency/Consulting Company Responders Which content format do your What is the origin of your Do you create and distribute content for your clients? clients use? clients' content? (check all that apply) (check all that apply) Yes 78.0% Occasionally 12.0% Case studies 59% Internal experts (client) 72% I No 10.0% Video 57% Interviews 59% Multimedia 55% Quantitative research 46% Collateral 52% Internal experts (agency) 37% White papers 50% 3rd party articles 37% Audio 26% 3rd party blogs 17% Guides 22% What are your biggest challenges in working with your clients' content? (check all that apply) How do your clients use content? (check all that apply) How do your clients distribute content? (check all that apply) Brand positioning 79% 89% Getting adequate budget allocation 46.7% 71% Company website Product launches 3rd party platforms 53% Thought leadership 61% Allocating time necessary to manage content 38.9% Facebook 53% Internal communications 51% Twitter 50% Finding the right resources to produce quality content 37.8% Other 18% Slideshare 10% Company blog 41% Proving content's value to clients 36.7% 3rd party blogs/forums 24% Finding the right distribution channels 34.4% Other 24% Source: PR Newswire Study, "Public Relations Content Survey" | Dec. 2010 WalkerSands COM MUNICATI| ONS WalkerSands.com Public Relations CONTENT SURVEY RESULTS What size organization do you work for? The following data constitutes the results of a PR Newswire survey of PR professionals in both in-house and agency environments. The results are current as of December 2010. Small org. (1-49 employees): 51.5%, 652 Medium org. (50-499): 23.2%, 294 Large org. (500+): 17.3%, 219 Here's a breakdown of the responders: Small agency (1-49): 3.2%, 41 Medium agency (50–199): 0.6%, 8 Large agency (200+): 4.0%, 51 Organization (in-house) Responders Which content format do you use? (check all that apply) How do you distribute content? (check all that apply) Do you have a separate budget for content? White papers 87.9 % Yes 61.5% Company website 27.7% No 72.3% Video 60.7% Facebook 57.4% Case studies 57.5% Twitter 54.2% Collateral 55.5% 3rd party platforms 51.2% Multimedia 50.0% Company blog 43.1% Guides 33.3% Other 30.2% Audio 29.7% 3rd party blogs/forums 24.7% Slideshare 9.6% How do you use content? (check all that apply) What are your biggest content challenges? (check all that apply) Which best describes your budget for content? Brand positioning 73.6% <$25,000 34.4% Allocating time necessary to manage content 59.2% $25-$50,000 18.3% Thought leadership 59.8% $50,000+ 47.4% Product launches 55.1% Finding the most efficient and cost-effective ways to distribute content 52.4% Internal communications 50.6% Other 21.5% Finding the right resources to produce quality content 46.1% Finding the right distribution channels 41.6% Securing the right budget for content creation 35.5% Proving content's value to management 21.5% What is the origin of your content? (check all that apply) Do you have in-house resources dedicated to content creation? Internal experts 78.3% Yes 75.7% Interviews 59.8% | No 24.3% Quantitative research 51.3% 3rd party articles 48.8% 3rd party blogs 25.1% Agency/Consulting Company Responders Which content format do your What is the origin of your Do you create and distribute content for your clients? clients use? clients' content? (check all that apply) (check all that apply) Yes 78.0% Occasionally 12.0% Case studies 59% Internal experts (client) 72% I No 10.0% Video 57% Interviews 59% Multimedia 55% Quantitative research 46% Collateral 52% Internal experts (agency) 37% White papers 50% 3rd party articles 37% Audio 26% 3rd party blogs 17% Guides 22% What are your biggest challenges in working with your clients' content? (check all that apply) How do your clients use content? (check all that apply) How do your clients distribute content? (check all that apply) Brand positioning 79% 89% Getting adequate budget allocation 46.7% 71% Company website Product launches 3rd party platforms 53% Thought leadership 61% Allocating time necessary to manage content 38.9% Facebook 53% Internal communications 51% Twitter 50% Finding the right resources to produce quality content 37.8% Other 18% Slideshare 10% Company blog 41% Proving content's value to clients 36.7% 3rd party blogs/forums 24% Finding the right distribution channels 34.4% Other 24% Source: PR Newswire Study, "Public Relations Content Survey" | Dec. 2010

Public Relations Content Survey Results

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The public relations industry is taxed more than ever these days due to the amount of content that is demanded by the corporate shift to social marketing. Check out this infographic that shows the res...

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