Proper Packaging Affects Consumer Decisions

Proper Packaging Affects Consumer Decisions Packaging should be a primary component of any strategic plan. Whether bag, box, ribbon or tissue, every segment is imperative to business success. Packaging is a reflection of the quality of your goods and services, nothing less. The possibilities for packaging to influence consumer decisions are numerous. Wrapping 101: The Basics 1 in 4 (27%) people wrap their holiday gifts one or two days prior to presenting the gift. Another 22% wrap 3 to 6 days before the occasion Nearly 4 of adults (71 %) purchase gift wrap supplies and wrap the presents themselves, while 1 in 5 (19%) will use a gift basket instead * (3 %) WILL HAVE GIFTS PROFESSIONALLY WRAPPED AT A STORE. 32% Not knowing how best to wrap the gift Have saved and re-used gift wrap paper (WOMEN) 61% 24% Not having the right supplies on hand 20% Wrapping with too little paper as the culprit 44% More likely to recycle used gift wrap (MEN) 20% Using too much paper is the big mistake JUST OVER HALF OF THE ADULTS SURVEYED (53 %) Industrial Packaging 92% Implemented a cost reduction initiative in the past 12 months OF SECTOR CEOS 89% 89% Planning to cut shipping costs in the coming 12 months * MORE THAN IN ANY OTHER INDUSTRY SECTOR THE BENEFITS OF RETAIL READY PACKAGING: IDENTITY SHOP easy recognition of a product's brand, type & variant on case for store staff easy recognition of category and seamless access to product REPLENISH DISPOSE single'one touch' movement onto shelf faster than decanting each unit simple to dismantle, separate & recycle or return materials OPEN reduced time, clean / no tear for best finish & reduced need for cutter PAPER MART References: www.refailpackoging.org/packaging www.creditdonkey.com/gift-wrap.html www.pwc.com/gx/en/ceo-survey/2013/industry/forest-paper-packaging jhiml hwww.igd.com/our-experfise/Supply-chain/In-store/3598/Retail-Packaging-Defined www.prnewswire.com/news-releases-test/holiday-gift-wrapping-survey-statistics-79837697.html www.PAPERMART.COM