Promotional Products Pay Off

PROMO PRODUCTS PAY OFF Giveaways Give Back- BILLBOARD PROMO PRODUCTS $.005 per impression $.003 per impression RADIO $.005 per impression "Hey, did you see what "What was the phone that billboard said? number on that radio ad? Nope, but my promo mug has the info!" Never mind - my branded pen has a number!" 30% 42% 84% Branded wearables (caps, t-shirts, etc.) make up 30% of the market. 42% of recipients had a more favorable impression of the advertiser. 84% of people can identify the advertising on promo- tional products! 81% keep promotional items that they find to be useful. Writing instruments are used on an supplies are useful and remind your Branded office 38% consider promotional products to be a constant brand reminder. customers about you daily. average of 64 times per month. Office items are The average item is kept for 7 months. used, on average, 50 times a month! Computer products are 6% of the promo material industry. will "Like" a company on 418% omotioralproduct. Facebook or tweet to receive a #promoproducts - I just got this free awesome product! Check out #brand promotional product. 277% omra potas. will make a positive post about a company after receiving the promotional product. 82% of people are willing to take a survey if they know they'll get a promotional product Customers love free stuff, so the more creative you get, the more likely they are to share! Il P 8+f digg e WHICH DO YOU THINK IS MORE EFFECTIVE? Cost Per Impression NEWS MAGAZINE TV TELEVISION $.007 per impression ($.019 during primetime) NEWSPAPER MAGAZINES PROMO PRODUCTS $.019 per impression $.033 per impression $.004 per impression!! Okay, so you have a marketing budget, right? Well| – wouldn't you want to spend your money on stuff that your customers actually remember, like, use, and spread the word about? Just think about it. BENEFITS OF USING PROMOTIONAL ITEMS FOR MARKETING 42% 60% 27% 42% felt more favorable 27% will be more likely to 60% wound up doing busi- ness with the brands that toward brands that used do business in the future free promotional items. had used promotional items. when given free items. In 2013, the promotional products industry is expected to increase 0.4%. Companies spend $16 billion a year on branded promotional products. http://www.asicentral.com/asp/open/Research/impressionsstudy/Advertising_Specialties_ROI.pdf brought to you by http://www.staplespromotionalproducts.com/assets/pdfs/spp_PromoROI_smartpaper.pdf PenFactory.com http://howtosublimate.com/2013/01/09/target-marketing-promotional-products/ http://www.imcpromotionalproductsblog.com/index.php/tags/promotional-products-statistics/ http://www.promotionalproductswork.org/the-facts/Documents/LAW_ProPro-Fact Sheet030813.pdf