Preferred Advertiser Data Sources For Display

Preferred Advertiser Data Sources used to target digital display ads in the United States in 2013, by type of advertiser 100% 85% 80% 63% 60% 48% 45% 46% 43% 40% 36% 30% 26% 24% 20% Third Party Online Third Party First Party First Party First Party Offline Custom CRM Social Media Data Data Data Data Data TMR Source: emarketer.com Ad Agencies Advertisers