The Power of Infographics

The POWER of INFO GRAPHICS What is an infographic? Why we need them Infographics help because we suffer from information overload. A visualisation of datą or ideaș that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood. We recieve 5x Mark Smiciklas as much informạtion today as we did in 1986 The average person is exposed to 174 34 gigabytes or 100,500 words Newspapers full of informâtion every day -the amount of information we consume outside of work on an average day On average users only řead Why are infographics so effective? 28% of words per visit Appeal Comprehension Retention We are drawn to formats Visualizations enable us to Visualizations aid in our Beauty that are efficient, engaging, and entertaining. ability to retain information by drawing upon symbols, scenes, and patterns. digest information more efficiently. What makes an infographic good? Google In just over 2 years, infographic search volumes have increased by over Key: searches for "infographic" Utility Soundness 800% Large data and statistics become easy to digest for the reader and more 'shareable' 2006 2008 2010 2012 Link building tactics Link building with infographics Awareness is everything, content marketing is crucial for your campaigns and infographics are quick and easy to generate and can be re-published many times without looking old The use of infographics exploded in 2013, especially when it came to SEO link building campaigns. They're a sure fire way to outlay brand relevance and engage with customers by use of visual data and other content It showcases a simpler work flow RESULTS FROM THE TERM 13 INFOGRAPHIC MILLION ON GOOGLE Surveys carried out in 2013 showed that infographics ranked second in the league of link building tactics adhered to by the majority of SEOers across the globe What are the benefits? Why visual? Researchers found that color visuals increase the willingness to read by Manipulating large data sets and chunky statistics in plain text form can begin to bore potential link builders, consumption of data needs to be visual in order to achieve the SEO benefits you are striving for, consider it a form a content marketing 80% .1/2 of the brain is dedicated to visual function 90% People following of information transmitted directions with text to the brain is visual The eyes are a physical extension of the brain and illustrations do 323% BETTER 65% than people following TTITITITITIIII directions without illustrations of the population are visual learners What can infographics accomplish? Infographics are considered the fastest-rising content marketing format, according to a survey by IDG MORE PERSUASIVE: A study conducted at the Wharton School of Business found that: 50% 67%) B2B Marketers Using Infographics: 2011 28% 2012 43% 50% of the audience were persuaded by a purely verbal presentation 67% of the audience were persuaded by the verbal presentation that had accompanying visuals According to Payscale, an infographic has potential to reach 15 MILLION PEOPLE Progress in content marketing Why they still work In addition to still serving well as a useful way to present data, infographics remain an integral part of effective content marketing. Infographics have an indisputable tendency to go viral, which is a great way to effectively promote services, a business or a specific set Awareness is everything, content marketing is crucial for your campaigns and infographics are quick and easy to generate and can be re-published many times without looking old Infographics' popularity and inmportance have steadily risen over the last several years, as readers look for ways to quickly gain insight and understanding of the vast amounts of data and information available to them of data Publishers who use infographics grow in traffic an average of Infographics have a significant advantage when it comes to delivering content, meaning that the abundance of infographics shouldn't be surprising 12% more.. than those who don't Increase production Get more customers They catch the eye of journalists and stand out from dull and boring text-based press releases 40% Visual learners 40% Audio learners of people will Respond better to visual information than plain text Tactile learners Infographic production increases by 1% EVERY DAY Infographics help to visualize relationships and statistics simply and easily Companies also incorporate their logo into infographics to provide a sense of familiarity the next time readers consider their business Improve your infographic Infographics are the most powerful tool your content marketing arsenal in Make sure that your infographic captures your target audience and keeps them coming back for more A good story reaches everyone, no matter what kind of thinker they are. Create a narrative that's visually engaging, tells an intriguing story, and makes the audience want to know more The brain filters out 99% of all sensory information• . almost immediately ... Only unusual or novel information gets noticed http://mediabodies.com/blog/wp-content/uploads/2014/02/Infographic-of-infographics.jpg http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/ http://neomam.com/interactive/13reasons/ make[r] Marketing group