The Power of Hispanic Shoppers Online: A Snapshot of how Hispanic Americans Purchase Online and Respond to Digital Advertising

adroit DIGITAL THE POWER OF HISPANIC SHOPPERS ONLINE: Click here to download full report A SNAPSHOT OF HOW HISPANIC AMERICANS PURCHASE ONLINE AND RESPOND TO DIGITAL ADVERTISING Having increased by 62% in the last 15 years, the 90% Hispanic demographic represents the largest contributor to this country's population growth and wields $1.3 trillion in purchase power.* Advertisers who aren't planning to pay close attention to this papulation segment will miss out on an enormous opportunity. Adroit Digital surveyed over 600 Hispanics ages 18 of respondents are more likely to respond to an ad that is in English. and over to learn how they shop online and respond to online advertising efforts. Here are some of the highlights of ur report: 54%E 54% of respondents do not mind seeing an online ad from retailers after they've visited or purchased from their site. say they are more likely to return to a retail site and complete a purchase they hadn't completed if they receive an online ad, email, text message or mobile push notification. 76% FREE of survey respondents say the thing retailers can do to make them more likely to complete purchases is offer free shipping, followed by alternative payment at 56%. 71% S are compelled to hit the "Purchase" or "Submit Payment" button when shopping online if the website and payment process is secure. 43% said both online display and TV are the advertising mediums most likely to influence a purchase de on, with social media a close second at 42%. Find out more at 855-6(ADROIT) or [email protected] fle in adroitdigital.com "IRI, Winnlin wih ile Hispani: Caame Texi hiy ?014 il//www. kve lekariele n/Petlalmly/Win ning2awil R2ni OH:pani CCuna 0Teclayi4FINAI ll