The Power of the Deal

The Power of the Deal 26% 34% of consumers say more of their basket is bought on deal today versus last year <$35K. S35-554K. S55-599K. $100K. of consumers buy brands other than their preferred brands because they are on sale 29% 28% 27% 20% 23% ourn of consumers visit online deal sites, such as Woot or Groupon 1in3 53% consumers indicate that of consumers stock up on items because they are on sale 50% 52% of their basket or more is purchased of consumers make on deal additional, unplanned purchases upon seeing in-store deals/specials Source Symphony Markehe Sury Serien Of2011 SALE DEAL