The Periodic Table of Content Marketing

The Periodic Table of Content Marketing 68 76 84 91 99 Cs An overview of the key elements of content marketing Pv Uv Nv Br Tf Content strategy Page views New visitors Bounce rate Unique visitors Traffic A seven-step guide to success 1. Take some time to define a strategy. 2. Figure out the formats you plan on using. 3. Think about the content types that will appeal to your audience. Do your research. Brainstorm ideas. Create. 4. Share your content across the key content distribution / social platforms. 5. Track the key metrics, and map these to your goals. 6. Be aware of the main sharing triggers. Be sure to 10 69 77 85 92 100 Ar Sh Strategy Platform Sharing Triggers NI Do Kp Le Article Slideshow New leads Downloads Leads Cost per lead Key pages Format Metrics Checklist 11 70 78 86 93 101 work the emotions. Vi Content Type Goals 7. Always double check your work. Bm Rp Pm Dg Br Demographic metrics Video Visualisation PR metrics Brand metrics Reputation metrics Branding 12 18 21 25 30 35 40 45 50 55 59 63 71 87 94 102 Im Pr Но Re Qu Ti Bp Co Ca St De We BI Of Mi Am Rm Sa Timesaving Question- based Image Press release 'How-to' based Case study Website Blogs Reviews Best practice Stats Debates Offline media Compilations Microsite Retention Acquisition metrics Sales metrics 13 19 22 26 31 36 41 46 51 56 60 64 72 80 88 95 103 Ev Wb Iv As Rs Lb Hi Ee Rc Tr Tw Fa Li Pi Is Sc Interviews Linkedin Pinterest Instagram Search metrics Event Webinar Ask the Resources Linkbait Hivemind- Event-based Research Trends Competitions Twitter Facebook Search experts based 6 14 20 23 27 32 37 42 47 57 61 65 73 81 89 96 104 Gm Ap Qz Ex Pd Fu Te Bg In Op Ch Yo Vm Gp Fo Tu Nm Me Game App Quizzes Experiments Productivity Fun Templates Beginner's guides Inspiration Opinion Checklists Google+ Forums YouTube Vimeo Tumblr New members Members 15 24 28 33 38 43 48 53 58 62 66 74 82 90 97 105 To Eb De Da Pc Sv An Fi Gf Re Ig Vn SI FI Sm Sh Tool Ebook Definitions Glossaries Data Social Product- based Surveys Analysis Fiction Gifs Reddit Imgur Vine Slideshare Flickr Shares metrics 16 29 34 39 44 49 54 67 75 83 98 106 So Ga Mm Fr Tm Dm Nj Hn Ps Ad Eg En Print Social Galleries Mindmaps Frameworks Testimonials Demos Newsjacking Hacker Partner Advertising Engagement metrics Engagement News sites 17 El Em E-learning Email 107 108 109 110 111 112 113 114 115 116 117 118 119 Fu Sx Sg Mv Un Cv Co lg Rd Zg Aw Up Di Devised & designed by Chris Lake (@lakey). Econsultancy Achieve Digital Excellence Funny Sexy Shocking Moving Unbelievable Controversial Cool Illuminating Random Zeitgeist Cute Uplifiting Disgusting You may share it around, embed it on your website, print it out or tear it up, with appropriate credit. 120 121 122 123 124 125 126 127 128 129 130 131 132 Sq Se Ce Fm Hd Tv Gd Pe Do Fc Cd Ct Fd Copyright Econsultancy Ltd. Brand guidelines Formatting Credit Calls to Search queries Search optimisation Copy editing Headline Tone of Plain Device optimisation Fact- Invite optimisation voice English checking sources action feedback