In Peer Review We Trust: Consumer Reviews vs. Other Ad Tactics

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Consumer confidence in advertising has been swiftly shifting over the past five years; 7 in 10 internet users now trust brand websites and consumer opinions over traditional forms of marketing and advertising. Where else has consumer confidence in advertising shifted?
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http://www.flowtown.com/blog/in-peer-reviews-we-trust-consumer-reviews-vs-other-ad-tactics
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