Paul Rand - The Corporate Logo Design Legend!

#DesignerSpotlight Paul Rand The Corporate Logo Design Legend! Best known for his logo design and corporate branding,creating timeless icons such as the IBM and ABC television logos. A self-taught designer Rand's ads often contained sketchy drawing with visual puns Worked for free on occasion FACT Paul Rand's original name was Peretz Rosenbaum. First job in 1936 - Hired as a freelance designer to produce layouts for "Apparel Arts", a men's fashion magazine. "He almost singlehandedly convinced business that design was an effective tool."- Louis Danziger, 1996 ups abc IBM. "A logo is more important in a certain sense than a painting because a zillion people see the logo and it affects what they do,it affects their taste, it affects the appearance of where they live, it affects everything." -Paul Rand Careers 1st Media promotion and cover design ran from 1937 to 1941 Career 3rd Advertising design ran from 1941 to 1954 Career 2nd Corporate identification began in 1954 Career 4th Design educator which started at Cooper Union in 1942 Career Sources: http://www.iconofgraphics.com/paul-rand/ http://www.logodesignlove.com/all-about-paul-rand http://www.areaofdesign.com/americanicons/rand.htm in th)nkdesigm /company/logodesignguru /+Logodesigngurucorp /LogoDesignGuru @LogoDesignGuru SPINNING DESIGN IDEAS ENRON