Part 2 - Tablets, a productivity boost

TABLETS, A PRODUCTIVITY BOOST 1 A Growing Interest from Companies 2 For Productivity Tools 900.000 Apps 24 categ. 2011 65 M. sales 14 M. Corporate Market 25.000 Apps Productivity 34% 66% • 21% of penetration X10 in 4 years 2016 5$ /App Average price Productivity App (Top 50 US) 280 M. sales 100 M. Corporate Market 35% of penetration 20% 40% 50% 15% 11% 11% 8% Percentage of Productivity or Utility Apps Users 3 The Top Apps to be more Efficient Breakdown: US Paid TOP 50 Productivity Apps Breakdown: US Free TOP 5O Productivity Apps Others Others Note taking Note taking 24% 20% 30% Data Backups 46% 12% Document editing and management 30% Calendar Document editing and management Print Data Security To-Do and projects E-Mails