Paid Social Amplification

THE ROAD TO SUCCESS haugh PAID SOCIAL AMPLIFICATION PAID SOCIAL AMPLIFICATION ISN'T JUST ADVERTISING. IT'S ABOUT 1000 0 Paid amplification is about using the advanced audience targeting of social networks to improve your visibility. WHY AMPLIFY WITH SOCIAL ADS? Even if you have a large organic following, your content needs all the help it can get: 1,000 LIKES 58 MILLION 100 HOURS Facebook's EdgeRank algorithm ensures There are an average of 58 100 hours of video are uploaded no matter how many likes your page has. million new Tweets per day to YouTube every minute only 0.52% of fans will see any given post. BUT PAID SOCIAL AMPLIFICATION. FOLLOWERS INFLUENCERS ENGAGERS Guarantees greater exposure to your following. Lets you target potential niche followers, influencers and engagers. Advanced targeting allows you to concentrate on. Demographics E Explicit and implicit interests Professional profiles a Prychographics Location targeting, O Keywords How Does It Work? JOIN 1 IT STARTS WITH OWNED MEDIA CREATE CONTENT THAT IS.. PLACE THAT CONTENT ON YOUR OWN CHANNELS, INCLUDING. Email Lists Social media Microsites . accounts Tailored to your Structured for maximum In-depth and well-researched target audience readability A MAKE SURE CONTENT IS UNIQUELY FORMATTED FOR EACH PLACEMENT! "To learn more about Facebook ad image sizes, visit: https://www.facebook.com/help/515700171838091/ ШI O AMPUIFY WITH PAID SOCIAL ADS 8* You TWITTER GOOGLE PLUS POST ADS Tube YOUTUBE PROMOTED TWEETS TRUEVIEW ADS AND TRENDS Promoted Tweets offer interest Plus Post Ads allow your social With YouTube you can display both video and banner ads to targeting and have a wider reach than organic tweets, while Promoted Trends help drive content to be shown across the Google Display Network - the greatest potential reach of any social network! promote your social content. Su STUMBLEUPON PAID DISCOVERY REDDIT ADS OUTBRAIN StumbleUpon is an inexpensive way to buy clicks from socially d visitors. This is best for interactive and visual B2C Similar to Stumbleupon, Reddit This content promotion ad offers lots of clicks at low cost from a typically younger and highly engaged audience network allows you to advertise content on related blogs for audience development. content FACEBOOK ADS Promote Your Post on Multiple Channels. Don't Just "Boost Posts." Use Custom Audiences Always promote through Facebook's Power Editor and target your content to a relevant audience. Promote to existing fans, friends of Create Website Customer Audiences fans and Lookalike audiences, and to reach people at varying stages of Facebook users unconnected to your page to create new connections and reinforce old ones! the sales funnel ail.com SIGN UP EMAIL LISTS WEBSITE VISITORS LANDING PAGE VISITORS Install a remarketing pixel on your website and create a Hone your efforts by creating landing pages that offer an incentive via email signup. You can use both the new email list AND a remarketing pixel to continue Import your email lists into Facebook's Audiences to market to people already interested in your brand. custom audience of those who've visited your website to pull them further down the funnell 3 GET EXPOSURE AND EARNED MEDIA GET SOCIAL SHARES FROM INDIVIDUALS Improve visibility Create brand awareness GET THE ATTENTION OF Community Growth BLOGGERS AND INFLUENCERS NEWS #1 GET TRAFFIC, LEADS. AND SALESI GET COVERAGE BY TRADITIONAL MEDIA GET PLACEMENT ON HIGH-RANKING SITES Improve rankings Even more visibility! When starting a Paid Social Amplification campaign, you need to set your goals BEFORE you begin. AMPLIFICATION GOAL METRICS TO TRACK BRAND • Impressions • Reach • Frequency Cloth Jr. AWARENESS • CPC (Cost Per Click) • Remarketing CTR INTEREST & • CTR (Click-through Rate) • Pages Viewed ENGAGEMENT • Likes • Time on5 • Shares • Audience Growth Rate • Comments CONVERSION • CTR • Conversion Rate • Return Visits • Sales • Cost Per Customer SALE • Revenue • Audience Growth Rate LOYALTY • Return Visits TRACKING THE RIGHT KPIS WILL MAKE IT EASIER TO ADAPT YOUR CONTENT AND YOUR PAID AMPLIFICATION STRATEGY FOR SUCCESS! SOURCES: Gryffin http://www.youtube.com/yt/press/statistics html http://visual ly/secret-formula-perfect-viral-share https://blog.twitter.com/2013/behind-the-numbers-tweets-peminute http://contentmarketinginstitute.com/2013/10/amplify-content-strategy-social-media-advertising http//www.convinceandconvert.com/conten-tmarketing/how-to-promote-your-content-across-owned-earned-and-paid-media ....................