Online Shopping VS Offline Shopping

Online Shopping 20E BUY VS. Offline Shopping Which is doing better? Both! The reason? More and more shoppers are using the web as a virtual shop window then buying their clothes on the high street. What? The split between customers who prefer shopping online, and those that prefer offline is more or less even, with a slight preference (55%) for the high street. SHOPS 45% 55% BUY 64% of shoppers research purchases online before buying offline. SHOP Women are more likely to research online and buy offline, with 71% of women doing this, compared to 52% of men. 71% 52% 90% But 90% of consumers haven't interacted with any fashion retailer's Facebook, SHOP Twitter or mobile site. Why? The most important The second most compelling reason is that they want to see a product in person before purchasing (42 %). reason consumers shop at local stores, according to a Forrester Research report, is that they don't want to wait for their product to arrive (51%). What's it worth? SHOES Caltech actually found that consumers were willing to pay an average of 50% more for items they could more Consumers who researched online 50% 33% before buying spent 33% more more on touch and see average So? "Cross-channel commerce" is set to grow to five times the size of e-commerce by 2015. 20BUY times Sourcas ECommerce GSI Commerca Surey Forrester Research GRAZIA DAILY.CO.UK