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Online Shopping Over Christmas 2015 – A New Multichannel Era

Online Shopping Over Christmas 2015 BLACK FRIDAY UK 2015 Black Friday Ecommerce sales continued to grow at an accelerated pace Consumers spent more online 35.8% than last year Total Black Friday spend online: £1.1 billion £810 million ($1.64 billion) ($1.18 billion) 2014 2015 BLACK FRIDAY U.S. 2015 2015 +21.5% sales Back Friday 2010 - 2015 Mobile % of Sales and Site Traffic 70% 60% 57.2% 49.6% 50% 40% 39.7% 36.2% 27.9% 30% 24.0% 21.8% 5.6% 16.3% 9.8% 20% 10% 3.2% 5.6% 0% 2010 2011 2012 2013 2014 2015 Mobile % of sales Mobile % of traffic %$ Tablets Tablet AOV: $136.42 outspent desktops for the Desktop AOV: $134.06 Smartphone AOV: $121.06 first time: worldpay BLACK FRIDAY WORLDWIDE processed 2015 40% more online transactions than it did during the same interval in 2014 CYBER MONDAY UK Online sales for Cyber Monday were up 31% over the same day in 2014, but didn't reach the same levels as Black Friday Online sales for Cyber Monday U.S. were up 17.8% over the same day in 2014 Smartphones accounted | for 36.8% of all online traffic Smartphones surpassed tablets in sales, driving 15.2% of online sales (up nearly 70% over 2014) versus tablets at 12.4% Cyber Mo 2010 - 2015 Smartphone vs. Tablet YoY Sales and Traffic Growth 40% 36.8% 35% 30% 28.5% 25% 20% 15% 12.9% 15.2% 12.4% 12.5% 11.1% 10% 9.1% 0% 2014 2015 Smartphone % of sales Smartphone % of traffic Tablet % of sales Tablet % of traffic On Cyber Monday, world processed 21% more Worldwide worldwide Ecommerce transactions than 2014 CHRISTMAS DAY UK John Lewis Christmas Day Multichannel Ecommerce sales retailers achieved increased 11% success this year on last year Their online sales were John Lewis up 21.4% on last year reported 4/10 sales took place online Sales from smartphones and tablets were over the Christmas period up 31% M&S reported a 20.9% Ecommerce boost over the Christmas quarter |CHRISTMAS DAY U.S. Christmas Day Ecommerce sales amazon.com increased 8% announced on last year 10 million new Prime members were gained over the holiday period SALE BOXING DAY UK Online Boxing Day sales were up on the same 22% day in 2014 However, following last year's pattern, Boxing Day was not the busiest online retail day of the year, despite such an increase, with the biggest success story of the period being Black Friday Total Boxing Day sales were 20% lower than Black Friday, and 12% lower than Cyber Monday this year Affiliate Window reported mobile Ecommerce traffic exceeded 50% for the first time on Boxing Day Postcode lookups on Boxing Day were also at much lower levels than Cyber Monday or Black Friday: 240k 220k 200k 180k 160k 140k O 120k 100k 80k 60k 40k 20k 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Time of Day Default Black Friday 2015 Cyber Monday 2015 This may be due to a change in shopping habits after Christmas, with more people reportedly preferring to shop in store than digitally: 16-34 35-54 55+ Digital 60% 50% LLLL 40% 30% 20% 10% 0% Christmas Boxing Day After Cyber Monday January Sales Boxing Day, Day before New Year In-store 60% 50% 40% 30% 20% 10% 0% Boxing Day Christmas After Cyber Monday January Boxing Day, before Day Sales New Year Sources: www.worldpay.us www.practicalecommerce.com 13ten PARCELS www.ibm.com www.intemetretailing.net www.intemetretailer.com Parcel delivery. You choose it, we'll sort it! www.emarketer.com www.bigdatalabs.pcapredict.com www.13-ten.com 2014 Number of Lookups

Online Shopping Over Christmas 2015 – A New Multichannel Era

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he Christmas season brings the peak of Ecommerce sales for most online retailers. Over the past few years’ consumers have been getting used to bargain hunting online and getting exceptional digital ...

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