Online Shopping Behavior in India

Online Shopping Behaviour in India Top 5 things people intend buy online Tours/Hotel Reservation Books Railway Ticket Electronic Equipment Event Tickets 41% 40% 36% 29% 26% Why consumer prefer online shopping? 73% 67% 59% 58% 55% 40% 30% Demographics 6% 48% 28% 11% 7% Age: 15-20 Age: 21-29 Age: 31-39 Age: 41-49 Age Above : 50 Gender Composition Female - 18% Male - 82% Sources of Recommendations for Purchase Online Product Friends 64% Reviews 29% Family 71% Product Websites Search Engines 24% 15% 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience MM When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Design Dy INDIAVARTA.COM Sources: http://www.indiasocial.in/nielsen-global-online-shopping-report/ Time Saving More Variety Easy to compare prices No Crowd Less Prices Spend Less on Gases Less Taxes Online Shopping Behaviour in India Top 5 things people intend buy online Tours/Hotel Reservation Books Railway Ticket Electronic Equipment Event Tickets 41% 40% 36% 29% 26% Why consumer prefer online shopping? 73% 67% 59% 58% 55% 40% 30% Demographics 6% 48% 28% 11% 7% Age: 15-20 Age: 21-29 Age: 31-39 Age: 41-49 Age Above : 50 Gender Composition Female - 18% Male - 82% Sources of Recommendations for Purchase Online Product Friends 64% Reviews 29% Family 71% Product Websites Search Engines 24% 15% 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience MM When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Design Dy INDIAVARTA.COM Sources: http://www.indiasocial.in/nielsen-global-online-shopping-report/ Time Saving More Variety Easy to compare prices No Crowd Less Prices Spend Less on Gases Less Taxes Online Shopping Behaviour in India Top 5 things people intend buy online Tours/Hotel Reservation Books Railway Ticket Electronic Equipment Event Tickets 41% 40% 36% 29% 26% Why consumer prefer online shopping? 73% 67% 59% 58% 55% 40% 30% Demographics 6% 48% 28% 11% 7% Age: 15-20 Age: 21-29 Age: 31-39 Age: 41-49 Age Above : 50 Gender Composition Female - 18% Male - 82% Sources of Recommendations for Purchase Online Product Friends 64% Reviews 29% Family 71% Product Websites Search Engines 24% 15% 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience MM When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Design Dy INDIAVARTA.COM Sources: http://www.indiasocial.in/nielsen-global-online-shopping-report/ Time Saving More Variety Easy to compare prices No Crowd Less Prices Spend Less on Gases Less Taxes Online Shopping Behaviour in India Top 5 things people intend buy online Tours/Hotel Reservation Books Railway Ticket Electronic Equipment Event Tickets 41% 40% 36% 29% 26% Why consumer prefer online shopping? 73% 67% 59% 58% 55% 40% 30% Demographics 6% 48% 28% 11% 7% Age: 15-20 Age: 21-29 Age: 31-39 Age: 41-49 Age Above : 50 Gender Composition Female - 18% Male - 82% Sources of Recommendations for Purchase Online Product Friends 64% Reviews 29% Family 71% Product Websites Search Engines 24% 15% 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience MM When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Design Dy INDIAVARTA.COM Sources: http://www.indiasocial.in/nielsen-global-online-shopping-report/ Time Saving More Variety Easy to compare prices No Crowd Less Prices Spend Less on Gases Less Taxes Online Shopping Behaviour in India Top 5 things people intend buy online Tours/Hotel Reservation Books Railway Ticket Electronic Equipment Event Tickets 41% 40% 36% 29% 26% Why consumer prefer online shopping? 73% 67% 59% 58% 55% 40% 30% Demographics 6% 48% 28% 11% 7% Age: 15-20 Age: 21-29 Age: 31-39 Age: 41-49 Age Above : 50 Gender Composition Female - 18% Male - 82% Sources of Recommendations for Purchase Online Product Friends 64% Reviews 29% Family 71% Product Websites Search Engines 24% 15% 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience MM When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Design Dy INDIAVARTA.COM Sources: http://www.indiasocial.in/nielsen-global-online-shopping-report/ Time Saving More Variety Easy to compare prices No Crowd Less Prices Spend Less on Gases Less Taxes Online Shopping Behaviour in India Top 5 things people intend buy online Tours/Hotel Reservation Books Railway Ticket Electronic Equipment Event Tickets 41% 40% 36% 29% 26% Why consumer prefer online shopping? 73% 67% 59% 58% 55% 40% 30% Demographics 6% 48% 28% 11% 7% Age: 15-20 Age: 21-29 Age: 31-39 Age: 41-49 Age Above : 50 Gender Composition Female - 18% Male - 82% Sources of Recommendations for Purchase Online Product Friends 64% Reviews 29% Family 71% Product Websites Search Engines 24% 15% 71 percent Indians trust recommendations from family when making an online purchase decision, followed by recommendations from friends at 64 percent and online product reviews at 29 percent More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product or service experience online than they were to share a positive experience MM When shopping online, one third of Indians (33%) purchase most frequently from websites which allow them to select products from many different stores. Design Dy INDIAVARTA.COM Sources: http://www.indiasocial.in/nielsen-global-online-shopping-report/ Time Saving More Variety Easy to compare prices No Crowd Less Prices Spend Less on Gases Less Taxes