Online Reputation Management & Marketing

f. Online Reputation Management & Marketing Reputation Management • Online reputation management is the process of controlling what shows up when someone Google your name. ను • To promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down • To ensure that when someone Google you, their results are populated with posi tive, relevant content about you. Need for Reputation Management • While companies used to promote their message using traditional advertising methods (billboards, radio and TV spots, etc.), social media has largely transferred that power to consumers. • The sheer number of voices involved, and the diffuse nature of comments, complaints and negative feedback make damage control much more difficult than it ever used to be. • With the rise in use of social media, and the popularity of user-generated review sites like Yelp, Sitejabber, Amazon reviews etc., monitoring and managing your online reputation is more important than ever. 65% REPUTATION MANAGEMENT STATISTICS of Internet users see online search as the most trusted source of information about people and companies 78% 79% of consumers say positive reviews make them trust a business consumers place equal weight on both online reviews and personal recommendations more 73% 85% 80% of Americans aged 18-44 agree that online reviews help them decide whether or not to of Internet users search online for health information and 20% of their of consumers use the Internet for research before making a purchasing decision purchase from a specific business searches are about a specific provider 5-9% 70% of U.S. recruiters and hiring managers have rejected candidates based on information found online A one-star increase in Yelp rating leads to a 5-9% increase in revenue. 85% 63% of consumers need to hear something at least three times of U.S. recruiters and hiring managers say positive online content influences their hiring before they believe it decisions 8 Online Reputation Management Strategies Companies proactively seeking mentions of their To respond quickly. Silence is not a viable Alerts can be Reach out to created to individuals and organizations with large followings to option. A lack of response may be seen as implicit agreement with the accusation & automatically notify crisis managers when mentions spike or sentiment brand on wide range of social media, including message boards and forums have the advantage in managing their reputation. measure your social media influence. unexpectedly turns negative. company may be perceived as aloof and uncaring. Keep publishing positive posts on your website and social media If you offer restitution to an When multiple points are made against you, address them It's imperative for organizations to monitor mentions unsatisfied customer, keep the arrangement private or others may complain in order to obtain of their name and point by point. Do not ignore any of them, or people will wonder why. channels to drown out any respond swiftly to counter attacks, resolve complaints and make amends negative views. when needed. free goods or compensation. Stats To Know for Online Reputation Management of consumers have more confidence in information that they found online than of marketers believe that building trust will be the primary focus for marketing efforts in the future. hearing it 84% 92% 75% of consumers look 50% of consumers use the internet before they even take a trip to the establishment. online for reviews before doing business with a certain company. 58% of executives believe 61% of people rely on their peer's reviews for information on products or brands that they are interested in before making their final buying decision. 4 out of 5 people state that they have received advice via social media regarding what product or service to purchase. that reputation management should be addressed but only 15% actually do anything about it CRESTMEDIA INTERNET MARKETING www.crestmediamarketing.com Sources : http://blog.reputationx.com/online-reputation-management-statistics https://brandyourself.com/online-reputation-management http://www.forbes.com/sites/moiravetter/2015/08/30/mature-markets-can-deliver-multiples-mustangs-n ot-unicorns/ http://www.isocialreviews.com/online-reputation-statistics http://www.cyberalert.com/blog/index.php/steps-to-effective-online-reputation-management/ Disclaimer: All data & images are based on the best we could find at the time. We expressly disclaim any liability for any omissions of information or errors in fact.