Online Advertising in College Media

Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 Square 250x250 They cost, monthly, Vertical Rectangle 240x400 $1,995 $10 11 3 Large Rectangle 2 336x280 Rectangle 180x150 $1 a month buys you an 3:1 Rectangle 1 300x100 46 Full Banner a month is the 468x60 Half Banner 234x60 lowest cost ad. It Button 120x90 11 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels Online Advertising in College Media College Media sells 193 universities 203 publications 3 offer audio ad placement 65 publications provide options for ad placement 171 Averages 4 offer mobile ad placement Pixels 254493 10 offer e-mail ad placement 9 offer video ad placement Monthly Rate $358.42 141 publications Weekly Rate $90.35 sell online ads College Media offers Daily Rate $5.78 CPM $8.80 distinct advertising units 49 53 publications do not display their rates online Semester Rate $845.12 and 9 advertising packages School Year Rate $1200 The publications selected for the survey were picked from last year's online Pacemaker winners and the College Media Advisors' listing of student media operations. The publications selected were outlets which posted regular online content, which included all newspapers with an online presence and some student radio stations. Summer Rate $2586.40 Calendar Ad placement options Year Rate $2996.83 The Internet Advertising The smallest ad sold is 45x125 76 different ad dimensions Bureau designates sold by The Mustang Daily 20 publications offer CPM pricing are offered by student outlets 18 The most commonly sold rates are: Monthly The largest ad sold is 960x260 Interactive Marketing Units sold by The Oakland Post The most expensive ads are sold by the University of Connecticut's Daily Campus and are sized 120x240 and 468x60. The Interactive Advertising Bureau includes the organizations responsible for selling 86% of online advertising in the United States. These organizations work together to create peer-approved standards for online advertisements. College Media uses 15 of them 13 publications sell text ads* 51 75 JAB Names IAB Standard: 30 IAB Dimensions *Non-classifieds 10 Medium Rectangle 54 10 300x250 6 Square 3 250x250 They cost, monthly, 1 Vertical Rectangle 240x400 $1,995 $10 11 3 3 1 Large Rectangle 2 336x280 7 Rectangle 180x150 1 46 $1 a month buys you an 3:1 Rectangle 1 300x100 8 Full Banner a month is the 468x60 Half Banner 3 234x60 lowest cost ad. It 8 Button 120x90 11 1 11 10 25 21 Vertical Banner 4 120x240 is sold by Central Publications Square Button 125x125 offer ads 18 Leaderboard 728x90 Michigan's site 15 without 1 Wide Skyscraper 1 160x600 dimensions bestofcentralmichigan.com 18 1 8 3 Skyscraper 120x600 Half-Page Ad 1 300x600 and is a 120x90 ad. By Aram Zucker-Scharff, Office of Student Media at George Mason University and for collegejourn.com. average of 711 pixels