Online Advertising In Asia Pacific

ONLINE ADVERTISING IN ASIA PACIFIC Statistics and Trends Digital ad spending now accounts for 25% of total media Ad spending. 25% Digital Ad Spending in Asia Pacific region is estimated to reach $96.40 billion by 2018 from $46.59 billion in 2014. 2018 2014 $46.59 $96.40 billion billion ESTIMATED DIGITAL AD SPENDING IN ASIA PACIFIC (IN USD BILLIONS) 2014 $46.59 2016 $69.38 2015 $56.84 2017 $82.73 2018 $96.40 DIGITAL AD SPENDING IN ASIA PACIFIC BY COUNTRY (IN USD BILLIONS) 2014 2015 2016 2017 2018 $23.70 $30.81 $39.44 $48.51 $57.24 China $9.07 $9.61 $10.12 $10.63 $11.11 Japan $4.52 $5.02 $5.51 $5.95 $6.37 Australia $2.51 $2.83 $3.17 $3.49 $3.87 South Korea $0.77 $0.97 $1.20 $1.48 $1.78 India $0.53 $0.95 $1.61 $2.66 $3.99 Indonesia $5.50 $6.65 $8.33 $10.01 $12.05 Others Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective. %24 Social media advertising spending in the Asia Pacific is expected to reach $5.8 billion by 2019 You Tube 2019 $5.8 billion Mobile internet ad spending will account for 20.2% of all digital ad spending in Asia-Pacific, and 5.5% of total media ad investments in the region this year. 20.2% 5.5% Mobile internet ad spending in Asia-Pacific region will surpass $8.36 billion in 2014, and is expected to reach $25.38 billion by 2017. $25.38 billion 2014 $8.36 billion 2017 China mobile Internet ad spend expected to pass $2.83 billion in 2014. $2.83 billion More than a third of all mobile internet ad spend in the Asia-Pacific region will go to China in 2014 2014 74% of online consumers in Asia-Pacific have clicked on advertisements posted by brands they like. 74% Percenatage on online consumers clicked on an advertisement China Hong Kong South Korea Vietnam India 86% 86% 83% 82% 82% 80 percent of Southeast Asian digital consumers have been motivated to search for an item seen within online video advertising 80% 62 percent have made a purchase as a result of seeing an online video ad. 62% SOCIAL NETWORK AD SPENDING PER USER IN ASIA PACIFIC 2014 2015 $3.60 $4.12 China's Leading Ad Sellers now account for 10% of the Worldwide Digital Market This Year. W10% South Korea Is World's Most Mobile-Oriented Digital Ad Market with nearly two in five digital ad dollars spent by advertisers in South Korea this year will go toward mobile internet formats. Compiled & designed by: GO-Globe web design web applications identity seo Sources: http://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997 http://www.marketingcharts.com/online/share-of-digi- tal-ad-spending-spent-on-branding-by-industry-42870/ http://blogs.forester.com/xiaofeng wang/14-09-26-forresters- first_asia_pacific_social_media_advertising spending_forecast http://www.dazeinfo.com/2014/09/30/mobile-internet-ad-spend- ing-market-growth-204-2018-apac-china-australia-japan-india/ http://red-uxury.com/trends/asians-spend-257-percent-more-on-brands-they-follow-online http://www.nielsen.com/apac/en/insights/ne eo-reshaping-southeast-asian-media-langsc/2014/onine-vid- http://www.clickz.com/cickz/news/2321250/north-american-ad- vertisers-wil-invest-usd33-per-social-network-user-in-2014 https://www.emarketer.com/Article/Chinas-Leading-Ad-Sel- ers-Take-10-of-Worldwide-Digital-Market-This-Year/1011715 https://www.emarketer.com/Article/APAC-Digital-Ad-Spending-Jump-Over-30-This-Year/1011693 https://www.emarketer.com/Article/South-Korea-Worlds-Most-Mo- bile-Oriented-Digital-Ad-Market/1011317 e.html DDDDDDD DDDDDDD DDDDDDD DDDDDDD DDDDDDD