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Omnichannel Loyalty: The New Customer Connection
shared by JennLingerfelt on Jan 09, 2013 in
Business
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Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience.
With omnichannel loyalty, tr...
aditional loyalty attrition is reduced, as brand advocates play
an enhanced role across the customer lifecycle. Consumers become empowered through
a mix of compelling and coordinated cross-channel engagements, as well as truly
personalized messaging that delivers more meaningful and relevant brand interactions, and the right reward for the “right” behaviors along the way. The result when executed with precision is a true impact on customer lifetime value (LTV) – the ultimate loyalty metric.
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