The Omnichannel Effect

ebay | Data extracted from THE OMNICHANNEL OPPORTUNITY A report by Deloitte THE OMNICHANNEL EFFECT Are online sales taking cash out of high street tills? NO, OMNICHANNEL RETAIL COMPLEMENTS OFFLINE SALES 95% OF NON-STORE SALES ARE IN ADDITION TO IN-STORE SALES IN-STORE NON STORE ay" MARKET SIZE WHAT IS OMNICHANNEL? Omnichannel is about delivering a 360 degree shopping experience to engage consumers through every channel available. ... HOW IS THE UK SHOPPING? 31% of people visited a store prior to making a recent online purchase 34% 1 IN 3 PEOPLE ALREADY of people used USE MULTIPLE CHANNELS online channels before making a purchase in store WHEN SHOPPING COMPARE NEED BROWSE LIKE SEARCH SHARE WHAT INFLUENCES SHOPPING? COMMENT 2/3 are influenced by customer reviews, and slightly higher by price comparison sites RATE 1/2 reported that they were influenced by social media and blogs 69% 43% said that visiting the high street store had a big influence on their shopping 72% TEST are influenced by friends and family reported that they were influenced in their shopping by apps SMARTPHONES AND TABLETS ARE DRIVING THESE TRENDS TOUCH 1-----. LOVE 35% 34% use smartphones to find nearby take a picture of a product to retrieve information on it stores ORDER INSPIRE Over 80% of tablet owners have used their tablet for shopping 23% 23% recognise their location and provide information on local offers scan barcodes in order to access additional information DISCUSS SUPER SHOPPERS COLLECT Shoppers who behave in an omnichannel way are more valuable to retailers, spending more money and shopping more frequently BUY 18% of shoppers account for around 70 % of retail spending in the UK The value of these purchases sourced 50% and researched through multiple channels can be up to 50% more than those purchased through a single channel 2x They are almost likely to use mobile as part of their purchase journeys They are 30% more likely to do research as online before visiting a store