Offers On Mobile - The U.S. Survey

1. Would people in the U.S. like to receive offers on their cell phones? 2. What kind of offers? Yes! would feel comfortable receiving offers trom third-party deal sites like Groupon o Living Social 70% 45% 28% Only 4% promotional messages about all kinds of products of cell phone owners would accept a marketing alert directly from a known and trusted of smartphone users would interested in receiving offers on their cell phones. tree demos would feel mgst comforta receiving offers from their carrier 19 8% third party brand and 3. So, is it really a question of trust? notifications OFFERS ON MOBILE about brand new services ABSOLUTELY And carriers are the most trusted to provide offers. THE US. SURVEY 33% proposals toт а свll phone uратафе af smartphone users would like to receive for of smartphone : WHILE prefer owners trust their mobile service providers more than other offer sites. 24% 21% ONLY sites plan af smartphone users 12% like Groupon or Living Social are positive towards discounts, special offersand general services that fit their needs 7. What happens 6. What's that number? if they exceed that number? 4. So how should 5. So SMS offers 41% 36% these offers reach them? work like email offers? 84% OF ALL CELL PHONE OWNERS WOULD BE INTERESTED IN BLOCKING INCOMING MARKETING NOTICES. MMMM MMY 41% of all cell phone owners prefer receiving otters via SMS. That's 5% more than those who NO! TIMES 74%02 would change provider say they preter email. THE CELL PHONE IS AN INTIMATE, PERSONAL MEDIUM A MONTH OR LESS HO0 more than they desired. thif they were contacted 59% of smartphone owners would prefer having the opportunity to specify the number of smartphone owners would accept offer notices carriers have at best two opportunities upstream LUTH notices they receivea ofter to their users. itth unteme research So they better make them infoaupstreamsystems.com Source: Luth Research Total Sample: 2,007 American sdults (aged 10). Dates: June 2-7, 2011. I The survey was conducted online count! SMS EMAIL