New Year's Resolutions ideas

sophus3's ideas for your. * $3 NEW YEAR'S Resolutions 1 Track all youшr Marketing Caтраigns 2 Pro-actively engage with Visitors 27% 5-9% of all Paid Campaigns landing on Auto brand sites are not correcty tracked. Consistently tracking all your campaigns allows you to understand where your visitors are coming from and how each channel is converting on your site. By adding campaign costs into the equation you are able to compute ROI per campaign. Currently an average of (depending on the market) of auto brand .... .... ... website Visitors are In-Market for a new car. Identifying, understanding the needs of and targeting those visitors in real-time can significantly increase sales. 3 Understand the consumer's Digital Journey 4 Move to a fully responsive website 73%of Oof all Visits to auto websites 50% involve Cross-Shopping on different brand, dealer and other auto sites. of site visits to Car Brand sites now take place on a mobile device, either a phone or a tablet. Those visitors spend more time and engage more. 43% of auto brands sites are still not fully responsive. Competitors, dealers and other auto sites play a big role leading up to purchase. The result is Auto shoppers spend more time researching, to move down the purchase funnel further. •.... . 5 Engage with your Visitors 6 It's all about digital! 65%of of Auto brands During the past 15 years the average number of dealer Visits a car buyer undertakes has dropped from use Live chat solutions. Auto consumers expect direct and immediate communication 7 7 to 1.5 visits or they will go to another brand. Live chat provides the means to communicate when and where the customer needs it. * sophus3 •..... .....