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The Most Overused Buzzwords In Public Relations 2013

Most Overused Buzzwords In Public Relations

INFOGRAPHIC 2013



We hope this epic infographic inspires your next marketing campaign and helps drives your organic, forward-thinking, strategy based business models which in turn create a huge ROI for happy customer engagement! See what we did there...



"48% of journalists delete email pitches that contain multiple buzzwords"



Top Buzzwords



Leading 161k



Influencer 99k



Dynamic 87k



Phenomenon 56k



Forward thinking 30k



Innovative 24k



Awareness 21k



Optimised 19k



Organic 15k



Utilise 14k



Total Buzzwords 526,000



Most Overused Buzzwords



Low hanging Fruit



Brand Equity



Impression



Share-of-Voice



Conversation



Influencer



Leading Edge



Gamification



Empowerment



Thought Leadership



Impactful



Bleeding Edge



Marketeer



Above The Line



Growth Hacker



Advertainment



Atomisation



Leveraging



Buzzword Cheese



Awards 2013



IBM 5,560



UK GOVERNMENT 1,140



SAMSUNG 342



KINGFISHER 236



APPLE 59



"GAME CHANGER"

CHEESE METER

TOTAL

7,337



1st PLACE IBM pressate Most Overused Buzzwords In Public Relations INFOGRAPHIC 2013 We hope this epic infographic inspires your next marketing campaign and helps drives your organic, forward-thinking, strategy based business models which in turn create a huge ROI for happy customer engagement! See what we did there. 48% OF JOURNALISTS DELETE EMAIL PITCHES THAT CONTAIN MULTIPLE BUZZWORDS П TOP BUZZWORDS Leading 161k 99k Influencer 87k 56k Dynamic Phenomenon 30k 24k 21k Forward thinking TOTAL BUZZWORDS Innovative Awareness 19k 526,000 Optimised Organic 15k Utilise 14k MOST OVERUSED BUZZWORDS Low hanging Fruit Brand Equity Impression Share-of-Voice Conversation Influencer Leading Edge Gamification Empowerment Thought Leadership Impactful Bleeding Edge Marketeer Above The Line Growth Hacker Advertainment Atomisation Leveraging BUZZWORD CHEESE AWARDS013 IBM 5,560 UK GOVERNMENT 1,140 "GAME CHANGER" CHEESE METER SAMSUNG 342 TOTAL KINGFISHER 236 7,337 APPLE 59 IST PLACE IBM INFOGRAPHIC DESIGNED BY: DATA PROVIDED BY: Pressat www.pressat.co.uk Pressat Buzzword Checker Tool pressat http://www.pressat.co.uk/buzzwords/ Wikipedia Google Twitter: @pressat

The Most Overused Buzzwords In Public Relations 2013

shared by matty281k on May 09
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With journalists constantly getting bombarded with story requests, the worst thing you can do is throw away your one chance to impress due to an overuse of buzzwords. Not to fear, mind. The team at P...

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Pressat

Category

Business
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