The most influential "Players" in Marketing

The most Influential K PLAYERS in Marketing The December 12, 2011 issue of Advertising Age profiles the “most influential players" in marketing as part of their annual “The Book of Tens" issue. Since we're all about Klout we thought, "wouldn't that be interesting to rank them by online influence using Klout.com?" "Yes" we said to that ourselves. In looking into this further we found that only three of the ten influencers are on Twitter. That's no crime, but maybe not a fair comparison. That's why we also pulled in each influencer's brand's Twitter account as well. PLAYERS ON TWITTER Ross Levinsohn Sheryl Sandberg Neal Mohan Executive Vice President, Yahoo Chief Operating Officer, Facebook VP of Product Management, Google 54 53 43 ON ON @rosslevinsohn KLOUT @sherylsandberg @nealmohan KLOUT Followers: 1,385 Followers: 9,380 Followers: 883 NOT ON TWITTERI INFLUENCERS Paul Polman Chief Executive Officer @ Unilever ON KLOUT Kalle Lasn Founder @ Adbusters 1 TWITTER BUT NOT KLOUT NOT ON TWITTER AT ALL Olivier Francois Chief Marketing Officer @ Chrysler Group Eric Hirschberg CEO @ Activision Publishing BRANDS Frank Abenante vP of Brands & Insignts @ Anheuser-Busch DISABLED KLOUT Duncan Milner chief Creative Officer @ TBWA/Media Arts Lab ON KLOUT 6 Bonnie Hammer Chairman @ NBCU Cable Entertainment TWITTER BUT NOT KLOUT THEIR COMPANIES ON TWITTER FOLLOWERS YAHOO! "A Packers supporter gets revenge on her ex-boyfriend with what one writer calls the sign of the year. http://yhoo.it/vtHWQG" 70 205,729 @yahoo ON KLOUT FOLLOWERS facebook "New engineer Q&A series: advice and a behind-the-scenes look at working at @facebook. http://on.fb.me/engprofilecarlosbuen" 80 2,087,572 @facebook Google FOLLOWERS "Today's jolly musical doodle has us jingling along. Happy holidays!" 89 4,026,915 @google ON KLOUT FOLLOWERS "Our lives are just fictions.. Grounded adbusters not in reality, but in illusion - http://www.adbusters.org/magazine/9 1/our-lives-are-just-fictions.html" 58 33,486 @adbusters FOLLOWERS "What's on your @Chrysler wish list for 2012? What do you want to see next? #Moparchat" 57 25,227 ON @chrysler KLOUT ACTIVISION. FOLLOWERS "@eseehchcnerf I hear you. Unfortu- nately we don't handle that aspect of the game. Sound off to the developers here: bit.ly/VIDVDA" 59 4,909 @ATVIAssist FOLLOWERS TBWA\ "Nissan Frontier goes on a Mountain Ride courtesy of TBWA\Chiat\Day LA (Twice on NFL Sunday) http://youtu.be/5bb1CqsceosNissan" 51 35,872 @TÉWA FOLLOWERS 75 "Take a trip down #TheVoice memory NBC lane. What was your favorite moment from Season 1? http://ow.ly/87NOO" 120,754 @nbc FOLLOWERS ANHEUSER BUSCH "Employee Diane Vogt is volunteering at the Homeward Bound Humane So- @AB_Cares ciety this weekend. The HBHS serves the greater St. Louis community." 1,183 disabled by: @abelmind & @gknutson WHATTHEKLOUT.COM Research: adage.com, twitter.com, klout.com