The Modern Marketing Funnel

Higher Fruit Harder to Reach PLAN Develop a Strategic Digital Marketing Plan with Measurable Impact. Low Hanging Fruit Brand Awareness, Specific need met. Found online i. Story Alignment is key to delivering on what your customer's wants and needs ii. By establishing a content value chain across all of your digital channels, you can fuel a vested interest in your brand tittitititit iti ii. Tools of the Trade: Keyword ATTRACT Automation Buyer stage: Exploration & Education Helps sift through low to high fruit i. Produce, publish and promote valuable content across strategic channels drawing customers in to your content hub and ultimately your database VIDEO BLOG PODCAST ii. Key metrics: Views, Visitors, Inbound Links, Followers, Opt-ins, Downloads CONTENT MOBILE ii. Platforms & Tools: Website, Social Pages, Mobile, Seo, Blogs, Video, Podcasts WEBSITE GUIDES SEM SOCIAL SEO NURTURE Buyer stage: Decision Making i. Be worthy of keeping a customer's attention by offering them additional Automation assistance, research, help..VALUE. Marketing & Sales is online 24/7. Key metrics: Quality conversations, Engagement (Shares/Likes/Comments), Time on site, conversion rate ii. Delivers valuable & LANDING EMAIL WEBINARS pertinent content PAGE iii. Platforms & Tools: Landing Pages, Webinars, Call to Actions, Email CONVERT CRM GOOGLE ANALYTICS Buyer stage: Customer/Purchase Automation Delivers consistent i. Website must be a closer in addition to staff. Custom call to actions, landing LANDING pages, marketing automation drives conversions and timely buying experience ECOMMERCE PAGE ii. Key metrics: sales offline/online, click to purchase rate, revenue/profit REPEAT iii. Platforms & Tools: Google Analytics, CRM, Ecommerce, Marketing/Sales AUTOMATION Automation ENGAGE SURVEY RETARGET Buyer stage: Advocacy Champion REFERRALS SOCIAL CONTESTS i. It's critical to ensure that your new customer turn into a social advocate of your brand, your value, your product/service. Re-marketing begins at this stage to drive referral sources, high reviews, social support and repeat sales. Automation REVIEWS is optimized based on testing, metrics and turns customers ii. Key metrics: Reviews, comments, social support, referrals, survey responses %24 Platforms & Tools: Social pages, retargeting, reviews, surveys, contests, referral and reputation management ii. into vested advocates IN THE KNOW Copyright 2015 Please feel free to share this infographic..BUT, you may not alter, modify or use it for commercial intent. We ask that you give In The Know credit/attribution.