Mobile Phones as Marketing Tools

EVOLUTION OF MOBILE PHONES AS | 圈 MARKETING TOOLS INVENTING THE BASICS 1798 PRECURSOR OF: SPAM 1800 Town Criers Men paid to stand on street corners ringing a bell and shouting various news and sales offers to everyone near by. -1852 PRECURSOR OF: Door-to-Door POP-UPS The Scoville Manufacturing Company of Waterbury, Connecticut, sends out salesman from door to door selling their brassware. 1900 -1925 Blimp Ads PRECURSOR OF: !!!!!! BANNER ADS. Goodyear flies its first logo bearing blimp, The Pilgrim, making the brand visible to thousands at once. TECHNOLOGY ARRIVES 1970 1973 Countries using cell phones before the U.S. Cell Phone Invented William Cooper invents the cell phone. The cell phone does not become widely used in the U.S. for 10 more years. Norway Japan Sweden Finland -1993 Texting Available 1980 Text messaging debuts in Finland. Unfortunately, messages can only be sent between users on the same carrier. 1994 QR Codes Invented 1990 The crossword puzzle looking images were first used to track the production process of Toyota cars. 1996 The Apple website in 1996: Mobile Web Access Welcome to Apple 1997 Find t Product Intormeion The Nokia 9000 Communicator EMATE 300 Custoner Suport model offers the first mobile web Allerdati & Smart Introducing CyberDrive Technology & Reseorch access. The web, and online marketing, was not as sleek and sexy as it is today. Developer Warld 2000 ADVIES FROM MARS Groups & Interests Register today for a free CD-ROM. Resources Online About Appie 1998 Spam Grows The term spam is recognized and marketing's fight against it begins. THE MARKET IS BORN 2003 Open Texting Text messages can now be sent across carriers, the service becomes increasingly popular. 2004 2003 Short Codes Text "RINGTONE" to Short codes are introduced to differentiate normal users from 12345 value added services like TV voting, or buying ringtones. 2005 Major Brands Enter 2006 Large corporations, from shoe markers to car manufacturers, get in on text message marketing campaigns. 2007 The iPhone Apple releases the iPhone and brings smartphones to the forefront of popular culture. 2008 2007 Text Surges Text message use surpasses voice calls in the U.S. MUTE 2009 Major Spending 2010 U.S. mobile ad spending is $419 million $419 mil THE MARKET ВОOMS 2010 2010 QR Codes Integrate FUN CRUNCH QR codes are developed into marketing tools as a great way to physically interact with products. 2010 More Spending U.S. mobile ad spending is $750 million $750 mil Leon 2011 Millions Mobile 99 million is 40% of mobile users in 2011. 99 million people browse the web regularly from their smartphone. 40% 2012 2011 QR Codes Spread About 1 in 5 smartphone users scan QR codes on products or advertisements. 2011 Today's Spending U.S. mobile ad spending is $1.1 bil $1.1 billion 2012 A New Player China overtakes the U.S. as the largest smartphone marketing arena. 2014 2014 Future Spending $4 bil U.S. mobile ad spending expected to reach $4 billion Sources: bulova.com/en_us/legacy answers.com/topic/traveling-salesmen mobithinking.com/blog/china-top-mobile-market mashable.com/2012/03/19/facebook-mobile-marketing/ mobithinking.com/mobile-marketing-tools/latest-mobile-stats/c#best-response ezinearticles.com/?From-Bells-in-the-Town-to-Cards-in-the-Window&id36576769 eztexting.com/sms-marketing-resources/tips-tricks-articles/history-mobile-marketing.html blog.hubspot.com/Portals/249/images/Mobile-Phone-Evolution-Infographic-resized-600.jpg loveinfographics.com/wp-content/uploads/2012/01/attitudes-to-mobile-marketing-business-infographic2.jpg EVOLUTION OF MOBILE PHONES AS | 圈 MARKETING TOOLS INVENTING THE BASICS 1798 PRECURSOR OF: SPAM 1800 Town Criers Men paid to stand on street corners ringing a bell and shouting various news and sales offers to everyone near by. -1852 PRECURSOR OF: Door-to-Door POP-UPS The Scoville Manufacturing Company of Waterbury, Connecticut, sends out salesman from door to door selling their brassware. 1900 -1925 Blimp Ads PRECURSOR OF: !!!!!! BANNER ADS. Goodyear flies its first logo bearing blimp, The Pilgrim, making the brand visible to thousands at once. TECHNOLOGY ARRIVES 1970 1973 Countries using cell phones before the U.S. Cell Phone Invented William Cooper invents the cell phone. The cell phone does not become widely used in the U.S. for 10 more years. Norway Japan Sweden Finland -1993 Texting Available 1980 Text messaging debuts in Finland. Unfortunately, messages can only be sent between users on the same carrier. 1994 QR Codes Invented 1990 The crossword puzzle looking images were first used to track the production process of Toyota cars. 1996 The Apple website in 1996: Mobile Web Access Welcome to Apple 1997 Find t Product Intormeion The Nokia 9000 Communicator EMATE 300 Custoner Suport model offers the first mobile web Allerdati & Smart Introducing CyberDrive Technology & Reseorch access. The web, and online marketing, was not as sleek and sexy as it is today. Developer Warld 2000 ADVIES FROM MARS Groups & Interests Register today for a free CD-ROM. Resources Online About Appie 1998 Spam Grows The term spam is recognized and marketing's fight against it begins. THE MARKET IS BORN 2003 Open Texting Text messages can now be sent across carriers, the service becomes increasingly popular. 2004 2003 Short Codes Text "RINGTONE" to Short codes are introduced to differentiate normal users from 12345 value added services like TV voting, or buying ringtones. 2005 Major Brands Enter 2006 Large corporations, from shoe markers to car manufacturers, get in on text message marketing campaigns. 2007 The iPhone Apple releases the iPhone and brings smartphones to the forefront of popular culture. 2008 2007 Text Surges Text message use surpasses voice calls in the U.S. MUTE 2009 Major Spending 2010 U.S. mobile ad spending is $419 million $419 mil THE MARKET ВОOMS 2010 2010 QR Codes Integrate FUN CRUNCH QR codes are developed into marketing tools as a great way to physically interact with products. 2010 More Spending U.S. mobile ad spending is $750 million $750 mil Leon 2011 Millions Mobile 99 million is 40% of mobile users in 2011. 99 million people browse the web regularly from their smartphone. 40% 2012 2011 QR Codes Spread About 1 in 5 smartphone users scan QR codes on products or advertisements. 2011 Today's Spending U.S. mobile ad spending is $1.1 bil $1.1 billion 2012 A New Player China overtakes the U.S. as the largest smartphone marketing arena. 2014 2014 Future Spending $4 bil U.S. mobile ad spending expected to reach $4 billion Sources: bulova.com/en_us/legacy answers.com/topic/traveling-salesmen mobithinking.com/blog/china-top-mobile-market mashable.com/2012/03/19/facebook-mobile-marketing/ mobithinking.com/mobile-marketing-tools/latest-mobile-stats/c#best-response ezinearticles.com/?From-Bells-in-the-Town-to-Cards-in-the-Window&id36576769 eztexting.com/sms-marketing-resources/tips-tricks-articles/history-mobile-marketing.html blog.hubspot.com/Portals/249/images/Mobile-Phone-Evolution-Infographic-resized-600.jpg loveinfographics.com/wp-content/uploads/2012/01/attitudes-to-mobile-marketing-business-infographic2.jpg